The initiative, by a retailer already synonymous with low prices, fresh products and great value, features 500 best- selling, everyday items offered at low "locked-in" or unchanged prices that are equal to or lower than those offered. The Giant LOL campaign will run until December 31, 2017 at 123 Giant stores in Peninsular Malaysia, Sabah and Sarawak.
The Giant LOL campaign takes its cue to inspiration from the popular youthful expression "Laugh-Out-Loud or LOL" that is widely used among the younger generation in their texts and conversations to express amusement. Easily remembered, the Giant LOL campaign is also associated with Giant's low price offerings.
Check out the retail chain with their newly-refurbished Baby World section at Giant. Available at all Giant stores nationwide and part of the LOL campaign, the new Baby World section offers busy parents a convenient "one-stop shop" to purchase all necessities for their children and drastically reduce their shopping time.
For more information can visit the website of Giant at www.giant.com.my.