Being mom of two boys with busy lifestyle, I never forget the important of oral care. The Colgate Naturals are suitable for kids 7 years old and above.
Having provided quality and
innovative oral care products for more than two centuries globally,
Colgate continues to inspire consumers to take better care of their oral
health from the most primary step – through their toothpaste. In line
with that, Colgate today introduces a new range of toothpaste inspired
by nature – Colgate Naturals, designed to meet consumers’ gravitation
towards a more wellness-focused lifestyle. With natural extracts such as
lemon, tea tree oil, aloe vera, seaweed salt and crystalline salt,
Colgate Naturals comes in three variants: Pure Fresh, Real White and Gum
Comfort.
Taking prominence across Asia, consumers are
at a stage of heightened awareness, actively having conversations around
the need for a healthier life1. When it comes to personal care,
consumers are becoming more conscious of the choice of products used.
This highlights the fact that consumers are beginning to seek products
that will provide an uplifting experience while improving their overall
well-being. This growing awareness was also reported in the Nielsen
Global Corporate Sustainability Report 2015, indicating that 60% of
Malaysians (above the global average) are more likely to consume
products that are made from fresh, natural or organic ingredients.
Peter
Torrington, General Manager of Colgate-Palmolive Malaysia said: “Over
the years, we have seen an emerging trend of increased advocacy towards
health and wellness across Asia, particularly Malaysia as well. In fact,
these concepts are slowly but surely becoming the new lifestyle symbol
for millennial Asians, with Malaysians included into the fold. As such,
the introduction of our new Colgate Naturals range comes at an opportune
time, in which we continue to widen oral care offerings for our
consumers.”
As one of the leading pioneers in the oral care
industry, Colgate is paving the way with innovative products in the oral
care category that stems from its in-depth understanding of consumers’
needs. This has led Colgate to reshape the market with leading
innovations such as Colgate Sensitive Pro Relief, the No.1
Anti-Sensitivity toothpaste recommended by dentists, and Colgate Total
Charcoal Deep Clean – the first of its kind in the market to combine our
clinically proven formulation of 12-hour2 anti-bacterial protection
with a winning local ingredient of micro charcoal particles for even
deeper cleaning.
Adding to its range of comprehensive
oral care products, Colgate Naturals marks its foray into the natural
category offering, providing consumers with a nature-inspired toothpaste
to complete their overall wellness regimen, in their quest for a
healthier life.
Peter added: "As a trusted household
brand worldwide in the oral hygiene market, innovation has long been
embedded in our culture, to constantly drive the company in identifying
new products that are able meet the ever-changing needs of our
consumers. Time and again, Colgate has reshaped the market and today, we
endeavour to continue this success with the introduction of Colgate
Naturals.
Inspired by nature, our new Colgate Naturals
range of toothpaste aims to offer a breath of fresh air in the oral care
category, in tandem with shifting consumer consumption habits seeking
to enhance their overall wellbeing,” concluded Peter.
Healthier Smiles Inspired by Nature
Available
in three variants, Colgate Naturals combines the goodness of nature’s
best ingredients with Colgate’s oral care expertise, for healthy smiles
inspired by nature.
They are:
·
Colgate Naturals Pure
Fresh
– containing lemon oil and aloe vera extracts for long lasting
fresh breath, with a zesty lemon aftertaste to leave your mouth with
that fresh clean feeling;
·
Colgate Naturals Real White
–
infused with seaweed and crystalline salts for naturally white teeth,
leaving you with a unique flavour and a slight tinge of saltiness for a
refreshing after-brush mouth feel;
·
Colgate Naturals Gum Comfort
– with a blend of tea tree oil and aloe vera extracts to naturally care
and protect, leaving you with healthier teeth and gums.
All
three Colgate Naturals toothpaste variants are available at leading
retailers and pharmacies nationwide at a recommended retail selling
price of RM11.90 and RM21.40, for the 120g and 120g twin pack
respectively.
For more information on Colgate Naturals toothpaste, please visit http://www.colgate.com.my/.
About Colgate-Palmolive Company
Colgate-Palmolive is a
leading global consumer products company, tightly focused on Oral Care,
Personal Care, Home Care and Pet Nutrition. Colgate-Palmolive sells its
products in over 200 countries and territories around the world under
such internationally recognised brand names such as Colgate, Palmolive,
Protex, Softlan etc, as well as Hill's Science Diet and Hill's
Prescription Diet. For more information about Colgate-Palmolive
Malaysia, visit the Company's web site at http://www.colgate.com.my
