Crispy Chocolate, Malaysia’s home-grown chocolate brand marks its 50th anniversary

 

To mark this historical milestone, the Network Foods Industries Group is launching a national roadshow that initially kicks off in the east coast States and Klang valley.

 

The Network Foods group is a member of the Pan Malaysia Corporation Berhad (PMC). Founded in 1973, Crispy Chocolate has withstood the test of time. Its chocolatey crispy bite has been an unforgettable part of sweet memories for several Malaysian generations.

 

Commenting on Crispy Chocolate’s 50th anniversary, PMC Executive Director, Andrew Khoo, said: “For a home-grown chocolate brand to celebrate this milestone is a very proud moment for us. It is a testament to Crispy’s enduring brand value in a competitive field dominated by established international brands.

 

Khoo noted that, internationally, fewer than 10 chocolate brands have had a history of 50 years or longer.

 

Crispy chocolate owes its success to its unique malty taste made of the finest malt, quality cocoa and with oven-roasted rice cereal, making it not just another tasty snack, but wholesome as well.”

Network Foods asserts that Crispy chocolate is classified as a health snack containing low sugar content and dietary fibre. 

 

As a testament to its healthful quality, Crispy Chocolate has won the Best Kid Snack in the Natural Health Readers’ Choice Award 2022 and the Cocoa Industry special award from the Malaysian Cocoa Board. It is also certified by the Singapore Health Promotion Board in addition to being certified by Jabatan Kemajuan Islam Malaysia (JAKIM) and Majlis Ulama Indonesia (MUI HALAL) 

Capitalising on its popularity, the Crispy brand has recently launched the Crispy spreads for breakfast toasts and Crispy Popz malt balls for easy snacking. The company has also created a Special Crispy Edition range that combines exciting unique Malaysian, Korean and Japanese-inspired flavours. More line extensions of the Crispy range are being considered in future.

 

To learn more about Crispy Chocolate’s products and updates, visit its new Crispy website, https://crispychocolates.com, or follow their social media channels on Facebook and Instagram.

About Network Foods

Network Foods manufactures, markets and distributes chocolates and confectionary products Network Food’s products have been exported to over 30 countries and territories mainly in the Asia-Pacific and the Middle East regions.

Popular brands of Network Foods are Crispy, Tango, Tudor Gold and Kandos chocolates that are produced in Malaysia. They have been enjoyed by millions of children, young and mature consumers around the world.

Shopee Live Enables Keropok Lekor Seller from Terengganu to Own a House

Keropok Mfaizz Popularizes Packing Secara Live Nationwide 

KUALA LUMPUR, 28 December 2023 – Muhammad Faizz bin Pausan Arif from Terengganu, 

owner-operator of Keropok Mfaizz, is one of Shopee Live’s top record-breaking rural 

sellers for selling over RM500,000 keropok lekor in just three months. Every morning at 8am 

on Shopee Live, he becomes a household name as Malaysian audiences watch him pack two 

thirds fish meat mixture for instant delivery on his ‘Packing Secara Live’ series. 

“I am very happy as Shopee Live has changed my life – previously, I was living 

with my mother and my sales were limited by slow traffic to my offline store. 

With Shopee Live, I’ve managed to build my own home, have my own assets, 

and I’m now able to take care of my family,” said Muhammad Faizz, who now owns 

his own factory and processes 1 ton of fish meat per day and considering additional 

production capacity to keep up with customer demands on livestream.

His biggest lesson: content is king. ‘Based on my experience, people get bored 

by the same types of content, so I always have to try new ways to engage with 

them. I used to show them how to make keropok live, and that was hot… 

before the views dropped off. Then I told them to buy five packets of lekor and 

get homemade chilli sauce free, but sales were still slow. 

When I show ‘this is my product’ things I lose viewers and sales. 

After I did Packing Secara Live, my sales broke all records on 11.11 because 

customers love to see their products being packed and ready to post. 

I am always searching for new content.’ 

 

Muhammad Faizz explains why he stands out from the crowd of livestream 

sellers by picking the 8am slot on Shopee Live: ‘People love to eat  

keropok lekor as fresh as possible, so I show the breakfast audience how 

I mix 20kg of boneless ikan selayang fish meat with 10kg tepung sagu and 

fry it with other tasty ingredients live until it is half-cooked, and then 

vacuum pack it in time for the courier to pick it up at noon. When my 

customers receive their packages in two days, they can fry it again to eat.”

Many of his competitors in Terengganu are offline keropok sellers who 

have to wait for the school holiday period to experience any uptick in sales. 

Muhammad Faizz on the other hand, has broken the norm and sold over 

18,000 orders to customers nationwide, mostly from Selangor and Johor 

since joining Shopee Live in March 2023. A true believer now in online 

platforms, Muhammad Faizz aspires to take things to the next level as the 

top keropok online entrepreneur in Malaysia. 

“Thanks to its significant traffic and conversion rates, I save a lot of 

marketing costs on Shopee Live. My plan is to add more live stream 

sessions, and more production capacity and machines so that I can do 

Live for longer, and hire a host who can act as my backup.”

His success is proving beneficial to his local community. He sources all fish 

from fishermen in Terengganu to make keropok lekor, keropok ikan putih 

and keropok segera. He now hires 25 employees in his neighborhood to 

help in production and packaging and is motivating his four siblings 

(who are all keropok sellers) to go online.

About Shopee

 

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an 

inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their 

online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. 

Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping 

homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. 

Sea’s mission is to better the lives of consumers and small businesses with technology through 

its three core businesses: Shopee, Garena and SeaMoney.

Documentary "Shopee Rai Lokal" Premieres at Shopee Super Awards 2023

 

A Love Letter to Malaysian Entrepreneurs Online

 

KUALA LUMPUR, 20 December 2023 - The groundbreaking documentary "Shopee Rai Lokal” premiered on 14 December 2023 at Shopee Super Awards 2023, held at the Majestic Hotel in Kuala Lumpur. The film follows the stories of three homegrown sellers who have shattered barriers and achieved success on e-commerce.

 

"This film is a love letter to Malaysian entrepreneurs," said Shopee Head of Marketing, Kenneth Soh. "We want to remind Malaysians buying local that behind the online storefronts, there are many people and communities who our sellers support; this documentary is a testament to their intelligence, resilience, and values.”

 

"Shopee Rai Lokal'' is an inspiring and thought-provoking look at the challenges and triumphs of sellers in their journey to finding their niche online. The film features interviews with Edward Wong of HomeDecoStore, Felicia Tan of Mamami Shoppe, and Mohd Zaid of Lampu Cherita. They share their personal stories of overcoming obstacles, starting small, and achieving sustained growth in their respective fields.

 

The documentary, Shopee’s first in Malaysia, was produced in collaboration with Khairil M. Bahar, an award-winning indie filmmaker who is known for Ciplak (2006), Relationship Status (2012), Cuak (2014) and Kickflip (2020). His work has been featured at numerous film festivals, television, and streaming networks.

 

“By sharing this documentary, we hope to inspire others to reach for their dreams online. We are also making it easy for Malaysians to shop local by spotlighting super star sellers and capturing their stories,” said Soh.

 

Shopee Super Awards 2023 is a major e-commerce industry awards held annually in Kuala Lumpur proving the win-win relationship between online communities driving economic inclusion on e-commerce and Shopee’s role in enabling that. The event, attended by Ainul Aishah, Ceddy Ang, Dato' Jovian, Dato' Siti Nurhaliza, Dolla, Neelofa, Nuex Rosli, Zoey Rahman, and more, celebrated the achievements of 100 beloved brands, homegrown sellers, and outstanding talents that achieved exceptional growth in online sales.

 

Award winners excelled on e-commerce by consistently taking part in Shopee’s upskilling programmes: attending free courses on Shopee University, networking at Shopee Seller Summit, leveraging Shopee Marketing Solutions, participating in free educational KOL masterclasses, exchanging ideas at Shopee House, and growing their personal brand via Shopee Live.

Edward Wong of HomeDecoStore

 

Edward Wong, the founder of HomeDecoStore, discovered his entrepreneurial calling on Shopee after being forced to give up his job as a flight instructor due to the pandemic. Teaching himself how to operate all aspects of his startup, he explored various ventures online before stumbling upon a unique opportunity when he collaborated with his E-commerce Assistant, Asmanissa Kamaruzaman: the mini sejadah (prayer mat). Edward's customer engagement on Shopee Live transcends cultural barriers, allowing him to integrate customer preferences into his sejadah designs seamlessly while respecting religious sensitivities. HDS Sejadah Muka has become HomeDecoStore's best-selling item, bulk purchases of up to 10,000 pieces in two to three weeks, for special occasions like kenduri (banquet/feast). To Edward, these prayer mats symbolise appreciation for Malaysia’s cultural diversity and traditions.

 

“I want to highlight the fact that young fresh grads go above and beyond to stake our long-term careers on the power of online marketing. Yet we are very much an unappreciated category of sellers compared to more well-known multinationals. I hope we spark a wider conversation on what it’s like to have local entrepreneurs represented on camera. Everyone's journey matters as much as the end goal; we need to enjoy the journey and adapt if anything comes up along the way. The support and recognition we receive on Shopee is truly valuable, as our average bulk orders range from 200 to 300 pieces, and we sell approximately 1,000 pieces in a week. This success is a testament to the hard work and dedication of our team,” said Edward Wong, founder of HomeDecoStore.

 

Felicia Tan of Mamami Shoppe

 

In 2008, Mamami Shoppe was formally established as a tribute to Felicia Tan's mother, affectionately known as "Mama," who instilled a deep appreciation for healthy living within the family. Inspired by Mama's teachings, Felicia embarked on a mission to share this wholesome lifestyle with the wider community. Mamami Shoppe's foray into e-commerce in 2017 marked a significant milestone in its journey. By establishing a presence on Shopee, the company gained access to a wider audience, enabling it to connect with health-conscious consumers across Malaysia. The company's growth trajectory was further propelled by the positive word-of-mouth recommendations of its loyal customer base. Today, Mamami Shoppe employs over 50% women and has positively impacted the livelihoods of approximately 30 locals, 20 local vendors, and their dependents. 

 

“In today’s society, it’s so rare to just have three neighbourhood sellers talk, isn't it? I feel so fortunate to have this emotionally intelligent team from Shopee come in and genuinely uncover our journey in transitioning from traditional to digital… We didn’t stage anything. We just walked the aisles and they found our gems.” said Felicia Tan, founder-owner of Mamami Shoppe.

 

“I am grateful to be supported by a loving family, who has allowed me to grow this business that started off from a home-office as I grappled with the delicate dance of balancing business demands and family ties. Today, we have grown to have over six warehouses, and it is our hope that we can continue to expand our nourishing touch to new horizons in Latin America and the Middle East in the future,” added Felicia.

Mohd Zaid (right) of Lampu Cherita

 

After nine years of searching for his true calling, Mohd Zaid of Lampu Cherita bravely picked himself up after several failed attempts at starting a business online when he discovered his passion for candle making. Guided by his observation that Malaysians spent hundreds of ringgit on scents, and that there was no real affordable option in the market for people like him, he founded Lampu Cherita. With the support of his family and two part-time staff, he meticulously hand-poured and custom-created 50 to 100 candles daily from his home-based operations in Kajang. Despite losing valuable inventory to floods and financial constraints that forced him to operate from home, Mohd Zaid remained undeterred, interacting with his customers on Shopee, gathering feedback, and taking personalised orders on Shopee Live. In addition to running his business, he actively engages and supports other sellers as a Shopee Bintang member.

 

“It’s the power of storytelling. I’ve spent the last few years figuring out how many different businesses failed while I was at Astro before I finally found my niche online with candles. I’ve had rainstorms flood my inventory and put out the lights on my savings. I know what it means to use livestream and storytelling online to get through some tough times. It is my dream that every home in Malaysia will be filled with the scent of Lampu Cherita candles,” said Mohd Zaid, founder of Lampu Cherita.

 

Shopee Rai Lokal is part of a series of authentic stories told across channels to spotlight local sellers and raise awareness for buying local. It is part of Shopee’s commitment to drive greater inclusion in the marketplace and use technology to help build communities.

 

-END-

About Shopee

 

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.

Follow me social media ig/twitter @sherrygo

 

 

 

End 2023 with a bang with ‘MR D.I.Y.’s Year End Mega Sale’

 

KUALA LUMPUR, 15 DECEMBER 2023 – As the year draws to a close, Malaysian's 

favourite one-stop destination for affordable household essentials, MR D.I.Y. Group [M] 

Berhad [MR D.I.Y.] is having 'Year-End Mega Sale' (YES) initiative taking place 

throughout December, providing Malaysians with a discount of up to 40 per cent off 

on 180 products. 

Customers can explore the exciting array of discounted items from hardware, 

household essentials, electrical, toys, stationery, sports equipment, as well as F&B 

products by visiting MR D.I.Y. stores nationwide as well as online at mrdiy.com.my. 

Among the standout offerings are the following products; 

static sun shades [2's] [38cm x 44 cm] - priced at an unbeatable RM3.50 

(Normal Price: RM5.30). 

Kitchen wall stickers [90cm x 60cm] - a steal at RM2.30 (Normal Price: RM3.50). 

DETTOL multi surface cleaner assorted [lavender/citrus - 1.5L + 500ml] - 

available at an exclusive price of RM14.90 [Normal Price: RM18.30].

Commenting on the initiative, MR D.I.Y. Group's Head of Marketing Alex Goh, said 

“As a home improvement retailer, we are unwavering in our commitment to 

providing Malaysians with exceptional value. Our Year-End Mega Sale is not just 

a normal initiative—it's a celebration of savings. Join us in making this season 

unforgettable by closing out the year together with a bang of extraordinary value 

and a wide range of good quality products that enhance your daily life, all at 

“Always Low Prices”. 

Great news to MR D.I.Y. Group customers. Those who are eligible for RM100 

eMadani can also unlock cashback rewards by spending a minimum of RM40 

and enjoy RM2 cashback when they use Touch ‘n Go eWallet “Pay” function at 

MR D.I.Y., MR. DOLLAR, and MR. TOY participating stores. 

Seize the opportunity to stock up on essentials, redecorate home space, 

and usher in the new year with savings with MR D.I.Y.’s Mega Year-End Mega Sale! 

For more information, visit MR D.I.Y.’s website, mrdiy.com, e-commerce platform, 

mrdiy.com.my, and social media :
Facebook, Instagram, and TikTok. 

 

---

About MR D.I.Y. Group (M) Berhad

MR D.I.Y. Group (M) Berhad is a home-grown enterprise with more than 

1,200 stores nationwide across three brands (MR. D.I.Y., MR. DOLLAR & MR. TOY) 

and in Brunei. The home improvement retailer has been dedicated to making a positive 

difference in the lives of its valued customers by offering convenience at all of its 

stores nationwide and online at mrdiy.com.my.

All MR D.I.Y. stores are managed directly, and the company often works in 

collaboration with other mass merchandise retailers or owners of malls or shopfront 

properties. MR D.I.Y. stores offer a wide selection of — approximately 20,000 SKUs

— across 5 major categories, namely hardware; household and furnishing; 

electrical; stationery and sports equipment products; and others (comprising 

amongst others toys, car accessories, jewellery, cosmetics, food and 

beverage items, and health and personal care).

The company strives to always put customers first by operating an innovative 

business that is flexible when it comes to providing a wide variety of products, 

good quality, and value-for-money, holding true to its company motto: 

“ALWAYS LOW PRICES”.

Livestreaming and Affiliate Commerce Hit New Heights on Shopee in 2023

Homegrown Sellers Benefit from Greater Credibility and Endorsements

KUALA LUMPUR, 8 December 2023 – Livestreaming and affiliate commerce have driven greater marketplace inclusion for homegrown sellers and local talents across Shopee’s platform in 2023. Over the last year, the leading e-commerce platform in Southeast Asia & Taiwan observed that Malaysians watched over 34 million hours of livestreams on Shopee Live and engaged with local influencer hosts 3.5 billion times. For sellers who realised over 500 thousand Ringgit in sales this year, livestream orders represented between 10 and 40% of total platform orders. Compared to 2022, Shopee saw affiliate-driven orders increase 420%, with the inclusion of more than 20,000 new affiliates in its ecosystem this year.

“This marks a significant milestone in Malaysia’s digital transformation journey. These trends have revolutionised the way Malaysians shop, learn, and engage with brands, creating a dynamic and interactive online landscape. It’s also a demonstration of just how hyper-localised e-commerce has become; Malaysians on our platform are favouring local livestreamers and affiliates, whereas our homegrown sellers are upskilling to be more relatable to digitally-savvy audiences.” comments Kenneth Soh, Head of Marketing at Shopee Malaysia.

Shopee Live 9.9 Countdown Concert featuring local talents and hosts

Shoppable livestreaming, the seamless integration of e-commerce into livestreaming sessions, has captivated Malaysian consumers of all ages by providing engaging shopping experiences whether they are looking for motorcycles, keropok lekor, chocolates, gold jewellery, or household groceries. While the majority 60% of Shopee Live fans shopped beauty and fashion, 20% bought groceries and baby products, 10% sought home appliances and electronics, while the remainder shopped Automotive and Sports and Outdoor gear over the last year. 

The expansion of Shopee Live into new verticals has given rise to many opportunities for local sellers. Of the top Shopee Live sellers by sales in 2023, 60% are local sellers and brands like PHINIX STORE, Momo House, Elgini Apparel, MYDIN, and HABIB. Not only are local sellers taking advantage of Shopee Live’s polling function and interactive games to understand audience preferences better, but they are also benefiting from the added credibility and endorsements of Malaysian celebrities such as Elfira Loy, Najiah Hassan, Sherry Alhadad, Syamira Zahar, and Zoey Rahman. 

Malaysian brands and sellers have been collaborating with Shopee Affiliates, who connect with Malaysian customers, provide genuine product recommendations and reviews, and drive traffic. Based on affiliate orders over the last 12 months, Shopee Affiliates’ customers shopped for Home and Living products the most (30%), followed by Health and Beauty (25%) and Mobile and Accessories (25%). 70% of the top products Malaysians have bought from Shopee Affiliate links benefit local sellers. About two-thirds of Shopee Affiliate links generated this year directed traffic to boost local sellers such as B.S.B (Bed Sheet Bestseller), Momo House, and Myfooyin.  

Shopee House 2023, an event designed to promote engagement between local brands and KOL affiliates 

 

“These collaborations have proven to be a win-win relationship,” said Soh. “Malaysian affiliates benefit from the interactive and engaging format that allows immediate purchase opportunities, maximising their earnings which is performance-based. On the other hand, Malaysian sellers benefit from affiliates who have a loyal following and a reputation for recommending quality products; they can bring positive associations to the livestream seller’s brand.”

The success of livestreaming and affiliate commerce as demonstrated by Shopee in 2023 sets the stage for even greater growth in the years to come. With the continuous advancement of technology and the evolving preferences of Malaysian consumers, these trends are poised to play an increasingly significant role in driving more inclusion for local players in the marketplace.

-END-

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.

SPX Delivers Love: Nationwide, Customers Appreciate Couriers All Month

 End-to-end logistics connects buyers and sellers with faster delivery time across Malaysia

KUALA LUMPUR, 9 November 2023 – SPX Express (SPX), Shopee's logistic partner, is celebrating SPX Delivers Love campaign all month in November 2023, by rallying users nationwide to greet and thank couriers at the doors when parcels are delivered, receiving testimonials on social media, and giving prizes internally to employees who outperform during 11.11 peak period. To date, the company has received over 2,000 positive testimonials and pictures from customers personally thanking their couriers in person or by text for committing to delivering their parcels safely and on time. The celebration comes after a year of SPX delivering on its promises to enhance logistics services, enable systems automations, and expand its reach to 130 hubs nationwide.

SPX’s logistics network ensures that local small and independent sellers, brands, and customers have access to reliable, affordable, and efficient delivery services, regardless of location. With in-house technology, enabling automated sorting at its SPX Express Sorting Center at Pulau Indah (Selangor), and sheer commitment of SPX’s growing community of diverse couriers and sorters, sellers have been able to sustain longer term growth with faster average delivery times of ecommerce orders.

"Our couriers are the backbone behind the logistics infrastructure we provide that helps many underserved sellers in the Malaysian digital economy," said Cheah Lee Sun, Head of SPX Malaysia. "We invite everyone to join us in celebrating our everyday heroes — our couriers — who help connect small businesses and shoppers across the country, for their hard work and relentless commitment to build relationships and serve our communities."

Since 2021, SPX has been committed to promoting inclusion in the workplace, launching initiatives that provide flexibility and foster a culture of community building for our sorters, couriers, riders, supervisors and shift leads. SPX has made impressive strides especially in the support of women, with a 40-fold increase in women placed in all kinds of management and operational roles. Today, a record 40% sorters nationwide and 13% couriers are women.

Siti Nurul Shakila, full time courier driver at SPX’ Subang Bestari hub, holds a Goods Driving Licence (GDL) and drives a Luton truck to deliver parcels to the Setia Alam community. “The flexible working hours allows me to balance between caring for my sick sister in Hulu Langat and delivering parcels. Nevertheless, I always make sure I fulfil my daily KPIs by ensuring all parcels are delivered to customers by the end of the day.”

On what life is like behind the scenes during SPX Delivers Love month, Shakila says, “I deliver an average of 200 parcels daily to houses, offices and apartments. This number can increase during peak periods such as Pay Day Sale. Despite the high volume, I am committed to giving excellent customer service by handling parcels with care, remembering each customer’s delivery preferences and specific instructions. I feel this is important as it builds a connection and trust with customers when I deliver parcels.”

Behind every courier who greets the customer at the last mile, there are people like Numy Elwin Mohd Deli, Unloading Supervisor, who ensure parcels are handled right every step of the way: "I maintain a strict approach because I believe in the seriousness of our work. I also emphasise the importance of respect among team members while offering a helping hand to those who may be exhausted, especially during high parcel volume periods. This is essential for fostering a positive working environment and ensuring smooth operations.”

Love for SPX couriers poured in within hours of SPX’ encouragement from urban and rural places alike in Kedah, Kelantan, Terengganu, Melaka, and Klang Valley. “Thank you for always sending items to my house in good condition. May Mr. Encik be given a long life, be blessed with sustenance, be given good health, and be made easy in all matters in this world and the hereafter. 🙂🙂🙂” says a customer from Hulu Langat, Selangor.