Tuesday, February 27, 2024

Bella Hazaha Makes Pyjama Fashion Go Viral on Shopee Live

 



Homegrown Malaysian Entrepreneur Disrupts Industry With Streetwear 


KUALA LUMPUR, 26 February 2024 - One homegrown Shopee Live entrepreneur has disrupted the Malaysian sleepwear market by targeting customers searching for trendy, modest, and affordable pyjamas that can be worn publicly. Bella Hazaha Pyjamas, launched in September 2023, has carved out a unique space in ready-to-wear pyjama fashion, by selling over 500 pyjamas daily and becoming a top seller on Shopee Live.


"Shopee Live has been a game-changer," says founder Bella. "Gone are the days of niche social media advertising. Now, I connect directly with customers, showcasing products in real time. It's like having a personal shopping assistant – the platform tracks orders while the host explains each pyjama's details. This has streamlined operations and boosted my business significantly. I even opened a physical office and warehouse to meet demand!"


Redefining Sleepwear Beyond the Bedroom

Going beyond traditional sleepwear, Bella Hazaha shatters stereotypes with bold prints, vibrant colours, and playful patterns. Their best-selling Kaftan Dress, designed by Bella herself, resonates with women who crave both comfort and self-expression, boasting over 36,600 pieces sold. The collection consists of 16 stunning patterns, ensuring every woman finds her perfect match, from ‘Daisy’ to ‘Leopard print’.


“Our customers are owning their individuality,” she explains. “While satin and silk sleepwear offer undeniable luxury and sensuality, their hefty price tag can be a barrier for many. We strive to create affordable luxury fashion pieces without compromising on quality. That’s why we use cotton mix for our sleepwear. This material isn't just budget-friendly, but it also provides comfort and practicality, offering low maintenance and easy care.”


Harnessing the power of live streaming, Bella revolutionises the way customers connect and shop. During a recent session with over 3,400 viewers, a viewer asked, "What size is right for me? I'm 151cm and 60kg." The host, demonstrating quick thinking and product expertise, promptly recommended a size ‘S’ and went on to explain the brand's sizing guide in detail, giving viewers confidence in their purchase decision. The brand goes live daily at 12PM, offering Malaysians not just affordable pyjamas below RM30 but also a friendly and informative shopping companion.


Personalising Audience Experience

To maintain brand consistency, Bella handpicks and trains each host as a brand ambassador. “I believe that livestream hosts are not just tasked to answer questions  – they are the face of our brand. I ensure that my hosts are trained far beyond scripts, standardising everything from makeup and headscarf styles to host-audience interaction. It’s a demanding approach, but what truly sets us apart is our ability to captivate viewers with both stunning fashion and genuine connection."


Bella Hazaha’s live team drives a sevenfold increase in sales through captivating Shopee Live sessions. Since its launch, the brand has strategically expanded its team from three to eight hosts, attributing a significant portion of its sales success to their lively streams that build trust and drive conversions.


"Maintaining energy and engagement during our four to eight hour daily streams demands a lot from our hosts," says Bella. "To ensure their well-being and maximise viewer interaction, we rotate between two hosts per stream, allowing for short breaks and recharged energy. Peak sales periods on Shopee can be intense, with viewership spiking over sevenfold from an average of 36,000 views. We prioritise addressing every comment, fostering a sense of community and ensuring no viewer feels neglected." she concluded.





About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.


Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.


Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.



Friday, February 16, 2024

Shopee Affiliates Embrace Authenticity & Personalisation in 2024

 Shopee Affiliates Embrace Authenticity & Personalisation in 2024

Affiliates emerge as key players in fostering trust & connection among Malaysian users


KUALA LUMPUR, 16 February 2024 - Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, has conducted their ‘Championing Inclusive Commerce 2024’1 study involving over 3,000 affiliates, revealing a resounding positive sentiment for the year ahead. The results highlight a significant trend towards humanised content and increased immersive experience of livestream.


Shopee Affiliates are emerging as key players in shaping consumer perceptions. The study reveals that over two-thirds of affiliates are eager to create more personalised content, emphasising authenticity and genuine engagement. This trend is underlined by the staggering 420% increase in affiliate-driven orders last year, with over 60,000 new affiliates joining the Shopee ecosystem in 2024 so far.


Kenneth Soh, Head of Marketing at Shopee Malaysia said “We have outstanding affiliates who have driven exceptional traffic growth, lending credibility to local sellers and brands through quality content that resonates with Malaysians. As we step into 2024, it is time to embrace authenticity and personalisation. Our study supports this, with 75% of our exceptional affiliates expressing a desire to humanise e-commerce experience and wanting to connect with their customers through relatable stories and genuine experiences.”




The survey highlighted a shift towards leveraging Shopee Live, with 93% of affiliates expressing a desire to grow further using this platform. Additionally, 87% of the surveyed respondents indicated plans to conduct more live streams, incorporating interactive features like polls to create dynamic and participative audience experiences while 94% foresee more local consumers engaging with the platform. 


“Our affiliates are the voices and trendsetters of their communities. They have the power to spread trust and connection to their audiences beyond the digital walls. Growing our ecosystem to support e-commerce will continue to be our key priority. We believe in the power of affiliates in driving important and impactful narratives and providing local sellers a platform to further flourish,” continued Soh. 


Affiliates are recognising the potential of live streaming, with a 500% increase in live stream orders over the past year. They see the value of live streaming in generating lively consumer engagement through real-time interaction and its ability to convert to immediate sales.


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Celeste Phuah, one of Shopee’s top-performing Affiliate Livestreamers emphasised the authenticity of live sessions. "I always keep it real when talking about a brand's product. I share my honest thoughts on its quality, and that's how I build trust with my followers. Before promoting any sponsored products, I make sure to try them out myself. This way, I can be sure they're beneficial for the audience and reasonably priced.”


Celeste is one of the many affiliates that harnesses personalisation and authentic engagement via Shopee Live. She simplifies the shopping journey for approximately 36,000 rural Malaysians seeking convenience online every day. Over the past six months, Celeste has facilitated the redemption of over six million discount vouchers across the platform. Through her educational Shopee Live sessions, Celeste humanises e-commerce, explaining the intricacies of platform and store vouchers to empower users.


Rita Zafran, a high-performing Shopee Affiliate, shared, "My connection with the audience is built on shared interests and common challenges, such as the struggles of preparing children's lunchboxes and organising school bags. My main purpose is to identify products that truly meet my audience's needs. In 2024, I believe live streaming will be a major trend for affiliates. I am joining live streams to interact with my audience in real-time, address their questions and promote the products I'm currently using.” A person holding a microphone

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Since Rita started streaming in 2024, she engages with her users by sharing her favourite home and living products, and her most-used Muslimah shawls. Rita describes these products with the aim of creating a helpful space where users can openly ask any product questions they may have. In the comments section, Rita patiently addresses questions such as ‘Where did you buy these cute lunch boxes?’, ‘Do these tumblers retain heat well?’, and ‘Can you share some styling tips for tudung please?’, providing a human-touch to her e-commerce content. 


The ‘Championing Inclusive Commerce 2024’ study is part of Shopee’s thought leadership series. These data-driven insights showcase how Shopee Affiliates have the unique opportunity to build win-win relationships that drive customer loyalty for local brands and sellers.

-END-


Note to Editor

  1. Survey Methodology:

The “Championing Inclusive Commerce 2024” study was conducted by Shopee Marketplace, between 2 and 12 January 2024. Voluntary feedback was obtained from 3,000 Malaysian affiliates.


About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.


Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.


Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.



Thursday, February 1, 2024

Four Budget-Friendly Finds on Shopee Live To Transform Your Home this Chinese New Year


KUALA LUMPUR, 31 January 2024 - As Chinese New Year approaches, the desire for renewal stirs within. The festival symbolises a fresh start, abundant laughter, warmth, and joy. This year, many Malaysians are turning to Shopee Live, a platform overflowing with budget-friendly finds that transform Chinese New Year preparation into a delightful adventure.


Transform your home into a festive haven without breaking the bank. These curated finds from Shopee Live will make your guests feel right at home.


Dress Your Pets for Luck & Laughter with Ezlife 

Chinese New Year brings out the need for new clothes in red as it symbolises a fresh start. This year, let the joy extend to your furry family with Ezlife's Pet Chinese New Year Costumes! Choose from six adorable designs, each embodying wishes for luck, prosperity, and abundant happiness. Family photos just got a whole lot more unforgettable as you capture these playful pups and purring princesses in their festive finest.


Ezlife recently educated over 7,700 viewers over Shopee Live for proper measurement fit and symbolic meanings behind their designs. The livestream host effortlessly tackled a diverse array of questions from "what do the Chinese words mean?” to “what size should I buy from my Chihuahua?”. He passionately explored each design, throwing in a playful joke about how the Lion Dance option would save you the cost of an actual troop this Chinese New Year performance.


As the clock strikes 8PM each night, Malaysians across the nation tune into Ezlife’s live stream to discover the latest gadgets to elevate daily living.


New Year, New Cosmic Cookware, New You!

Cookware sets are crucial in ensuring everything can be prepared efficiently and seamlessly. Through its dedication to aesthetics and health, Cosmic Cookware elevates the culinary experience. Investing in a high-quality cookware set makes cooking more enjoyable and motivating.


By popular demand from over 70% of 6,000 livestream viewers, Cosmic Cookware's host, Thivy introduced its proprietary 7-piece Cosmo Set. Made of ceramic, each piece is versatile and can be used for various cooking tasks, from searing and simmering to baking and roasting. Its non-stick surface lets you reduce fat and calories, so you can enjoy all the Nian Gao and glutinous rice without any worries at this reunion dinner.


Cosmic Cookware’s Shopee Live session takes streams every Tuesday, offering viewers additional Shopee Coins and 70% off vouchers throughout the session.


Declutter for the Festival with ILOVEHOME Official Store

This Chinese New Year, invite vibrant energy into your home with chic storage solutions designed to declutter with beauty. ILOVEHOME’s Toy Storage Box with Wheels comes in five stunning colours, offering stackable convenience in L and XL size options. These cleverly designed pieces tuck themselves neatly into corners, granting users the freedom to roll into the next room at will thanks to their built-in wheels. Lined up neatly, these boxes allow you to make the most out of your vertical space. Additionally, the detachable lid protects against dust, leaving toys clean and pristine.


In the middle of its New Year special Shopee Live session, a curious viewer asked, “how big is that toy storage box?” The host demonstrated just how big to over 32,000 viewers by climbing into its spacious depths with a cheeky smile. These spacious 39L and 70L storage boxes are ready to tame the clutter and bring order to your home.


ILOVEHOME is live-streaming every weekday at 9AM on Shopee Live to guide you towards a neater, more joyful home.


Unpacking the Symbols of Chinese New Year with Canny TC

Invite happiness and luck to your doorstep this Chinese New Year with the "福" calligraphy for prosperity. Canny TC’s carefully curated selection of vibrant ornaments act as a conduit for prosperity. Crafted from shimmering metallic gold and vibrant red paper, they come in over 15 dazzling designs to match your unique style to embrace the spirit of the new year.


As it was highly requested by most viewers, Canny TC debuted a hanging decoration featuring Ginkgo leaves. These 38cm ornaments bear the auspicious "财" symbol, promising wealth nestled within their leaves. A promise of overflowing fortune captivated viewers, who rushed to own a piece of this auspicious tapestry.


Every weekday at 4PM, join Canny TC as they unveil the hottest festive decorations for your home.


This Year of the Dragon, unlock Shopee Live’s magic as you discover new ways to decorate your festive haven or prepare the long-awaited reunion dinner. Let joy and laughter echo through your home, honour family traditions passed down, and remember, the most precious gifts aren't bought, they're built together.


Check out the Shopee CNY Sale now: https://shopee.com.my/m/chinese-new-year-sale


- END -


About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.


Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.


Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.





Tuesday, January 9, 2024

Shopee’s E-Commerce Leadership Fuels Unprecedented Economic Inclusion

Marketplace Integrates 1.5 Million New Malaysian Talents


KUALA LUMPUR, 4 January 2024 – Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, today revealed demonstrated proof of Malaysia’s radically inclusive digital economy by concluding 2023 with over 1 million Malaysians registered to stream on Shopee Live and over 450,000 new homegrown sellers, influencers, and affiliates incorporated into its marketplace ecosystem nationwide*. Inclusive by design, Shopee’s trifecta of collaborative government partnerships, free Shopee University upskilling programs, and seamless marketplace technology drove home the power of authenticity and hyper-localisation at scale in achieving real social equity. The impact on economic empowerment is clear: this year alone, 80 thousand sellers boosted earnings by 25% year on year, while affiliate orders grew 420% and livestream orders grew 500% respectively. 


“While our DNA is digital, and we bring the conveniences of virtual commerce, every one of our local sellers, influencers, and affiliates are real people building real communities on the ground. Not only are we direct to the community, but we are also highly passionate when it comes to using technology to help the underserved. Malaysians who shop from us have direct relationships with our sellers on Seller Chat, Shopee Live, and greet SPX couriers at the door. Malaysian brands and sellers align with our platform because our Shopee Guarantee, Shopee Mall, and 360 Marketing Solutions enable them to showcase how their values align with the values of our customers and are a force for social good,” explained Kenneth Soh, Head of Marketing at Shopee Malaysia.


Shopee Live Opens Up New Channel Opportunities at Scale

In 2023, Malaysians engaged with local influencer hosts 3.5 billion times on Shopee Live and the platform recorded 1 million local streamers registered since its inception in 2019. By investing in high quality studio production and KOL livestream services, increasing livestream touchpoints across the user journey, and offering in-stream tools to optimize livestreams for conversions, Shopee Live has become a key channel for discovery of locally made products.


  • Over the last 12 months, livestream orders surged by an impressive 500% compared to the previous year.

  • The adoption of Shopee Live by new local sellers saw a remarkable ten-fold increase in sales and a sixteen-fold surge in orders compared to the previous year

  • Over 89,000 new affiliates onboarded to drive traffic to local sellers on Shopee Live.

  • For sellers who realised over 500 thousand Ringgit in sales this year, livestream orders represented up to 40% of total platform orders.


#ShopeeSapotLokal Partners Government in Building Communities

Shopee’s leading role in partnering with the Malaysian government to ensure that local businesses can scale and succeed with e-commerce can be summed up with #ShopeeSapotLokal initiatives:


  • Over 60,000 SME sellers are benefiting from Shopee strategic collaborations with ministries and government agencies, including the Malaysian Communication and Multimedia Commission (MCMC), the Ministry of Rural Development, and the Ministry of Trade and Cost of Living.

  • Since its launch in June 2021, Pupuk@Shopee Campaigns in collaboration with MCMC’s PEDi’s Centers throughout Malaysia have driven over RM55 million in sales for 29,000 local sellers and boosted their average daily earnings year-on-year by 22%.

  • Shopee recently teamed up with the Ministry of Communications and Digital (KKD) in November 2023 to aid 500 National OKU sellers through The OKU Celik Digital Program, pushcarts to assist OKU entrepreneurs and inviting Shopee OKU seller Kelly Chan to provide firsthand experience and tips for navigating the digital marketplace.

  • Shopee actively champions Malaysia's small businesses, fostering a digital-first ecosystem for MSMEs in alignment with the government's vision to empower local businesses. Shopee has fully implemented the sales tax on imported low-value goods, serving as a catalyst for domestic MSME growth, reflecting a shared commitment to strengthening the local business landscape through proactive collaboration and alignment with regulatory measures.


Shopee University Teaches High-Value, In-Demand Skills For Free

As one of the largest free digital literacy resources in the country, Shopee University has become a powerhouse for local entrepreneurs, equipping them with the skills and knowledge to thrive in the competitive mobile marketplace. 


  • 120,000+ attendees in daily classes, 600+ trained through offline bootcamps, and over 650 reached through community engagement events.

  • 39,000 members of ShopeeUni Malaysia Facebook Group, fostering a supportive community of local sellers.

  • ShopeeUni's Customized Offline Workshops tailored for OKU sellers: Kelly Chan, who suffered from Child Syndrome, tried making a living through a brick and mortar gift shop after she was amputated at 14. A severe skin condition later proved debilitating, as  she needed the flexibility to manage her health but many other growth platforms presented cash flow struggles and high debt risk. She solved her woes by being the most diligent attendee of Shopee Uni webinars and using the knowledge and tools to build a sustainable online business with Shopee.



-END-


Notes to Editor

  • 1 million local streamers registered to stream on Shopee Live since its inception in 2019

  • 450,000 new homegrown sellers, influencers, and affiliates incorporated through various #ShopeeSapotLokal initiatives in the last 2 years (post pandemic years).






About Shopee

 


Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.


Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.


Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.




Thursday, January 4, 2024

Crispy Chocolate, Malaysia’s home-grown chocolate brand marks its 50th anniversary

 


To mark this historical milestone, the Network Foods Industries Group is launching a national roadshow that initially kicks off in the east coast States and Klang valley.
 
The Network Foods group is a member of the Pan Malaysia Corporation Berhad (PMC). Founded in 1973, Crispy Chocolate has withstood the test of time. Its chocolatey crispy bite has been an unforgettable part of sweet memories for several Malaysian generations.
 
Commenting on Crispy Chocolate’s 50th anniversary, PMC Executive Director, Andrew Khoo, said: “For a home-grown chocolate brand to celebrate this milestone is a very proud moment for us. It is a testament to Crispy’s enduring brand value in a competitive field dominated by established international brands.
 
Khoo noted that, internationally, fewer than 10 chocolate brands have had a history of 50 years or longer.
 

Crispy chocolate owes its success to its unique malty taste made of the finest malt, quality cocoa and with oven-roasted rice cereal, making it not just another tasty snack, but wholesome as well.”
Network Foods asserts that Crispy chocolate is classified as a health snack containing low sugar content and dietary fibre. 
 
As a testament to its healthful quality, Crispy Chocolate has won the Best Kid Snack in the Natural Health Readers’ Choice Award 2022 and the Cocoa Industry special award from the Malaysian Cocoa Board. It is also certified by the Singapore Health Promotion Board in addition to being certified by Jabatan Kemajuan Islam Malaysia (JAKIM) and Majlis Ulama Indonesia (MUI HALAL) 
Capitalising on its popularity, the Crispy brand has recently launched the Crispy spreads for breakfast toasts and Crispy Popz malt balls for easy snacking. The company has also created a Special Crispy Edition range that combines exciting unique Malaysian, Korean and Japanese-inspired flavours. More line extensions of the Crispy range are being considered in future.
 
To learn more about Crispy Chocolate’s products and updates, visit its new Crispy website, https://crispychocolates.com, or follow their social media channels on Facebook and Instagram.


About Network Foods
Network Foods manufactures, markets and distributes chocolates and confectionary products Network Food’s products have been exported to over 30 countries and territories mainly in the Asia-Pacific and the Middle East regions.
Popular brands of Network Foods are Crispy, Tango, Tudor Gold and Kandos chocolates that are produced in Malaysia. They have been enjoyed by millions of children, young and mature consumers around the world.





Friday, December 29, 2023

Shopee Live Enables Keropok Lekor Seller from Terengganu to Own a House

Keropok Mfaizz Popularizes Packing Secara Live Nationwide 


KUALA LUMPUR, 28 December 2023 – Muhammad Faizz bin Pausan Arif from Terengganu, 

owner-operator of Keropok Mfaizz, is one of Shopee Live’s top record-breaking rural 

sellers for selling over RM500,000 keropok lekor in just three months. Every morning at 8am 

on Shopee Live, he becomes a household name as Malaysian audiences watch him pack two 

thirds fish meat mixture for instant delivery on his ‘Packing Secara Live’ series. 


“I am very happy as Shopee Live has changed my life – previously, I was living 

with my mother and my sales were limited by slow traffic to my offline store. 

With Shopee Live, I’ve managed to build my own home, have my own assets, 

and I’m now able to take care of my family,” said Muhammad Faizz, who now owns 

his own factory and processes 1 ton of fish meat per day and considering additional 

production capacity to keep up with customer demands on livestream.


His biggest lesson: content is king. ‘Based on my experience, people get bored 

by the same types of content, so I always have to try new ways to engage with 

them. I used to show them how to make keropok live, and that was hot… 

before the views dropped off. Then I told them to buy five packets of lekor and 

get homemade chilli sauce free, but sales were still slow. 

When I show ‘this is my product’ things I lose viewers and sales. 

After I did Packing Secara Live, my sales broke all records on 11.11 because 

customers love to see their products being packed and ready to post. 

I am always searching for new content.’ 

 


Muhammad Faizz explains why he stands out from the crowd of livestream 

sellers by picking the 8am slot on Shopee Live: ‘People love to eat  

keropok lekor as fresh as possible, so I show the breakfast audience how 

I mix 20kg of boneless ikan selayang fish meat with 10kg tepung sagu and 

fry it with other tasty ingredients live until it is half-cooked, and then 

vacuum pack it in time for the courier to pick it up at noon. When my 

customers receive their packages in two days, they can fry it again to eat.”


Many of his competitors in Terengganu are offline keropok sellers who 

have to wait for the school holiday period to experience any uptick in sales. 

Muhammad Faizz on the other hand, has broken the norm and sold over 

18,000 orders to customers nationwide, mostly from Selangor and Johor 

since joining Shopee Live in March 2023. A true believer now in online 

platforms, Muhammad Faizz aspires to take things to the next level as the 

top keropok online entrepreneur in Malaysia. 


“Thanks to its significant traffic and conversion rates, I save a lot of 

marketing costs on Shopee Live. My plan is to add more live stream 

sessions, and more production capacity and machines so that I can do 

Live for longer, and hire a host who can act as my backup.”


His success is proving beneficial to his local community. He sources all fish 

from fishermen in Terengganu to make keropok lekor, keropok ikan putih 

and keropok segera. He now hires 25 employees in his neighborhood to 

help in production and packaging and is motivating his four siblings 

(who are all keropok sellers) to go online.










About Shopee

 


Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an 

inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their 

online presence, helping more people access and benefit from digital services, and uplifting local communities.


Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. 

Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping 

homegrown brands and entrepreneurs succeed in e-commerce.


Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. 

Sea’s mission is to better the lives of consumers and small businesses with technology through 

its three core businesses: Shopee, Garena and SeaMoney.

Wednesday, December 20, 2023

Documentary "Shopee Rai Lokal" Premieres at Shopee Super Awards 2023

 

A Love Letter to Malaysian Entrepreneurs Online

 

KUALA LUMPUR, 20 December 2023 - The groundbreaking documentary "Shopee Rai Lokal” premiered on 14 December 2023 at Shopee Super Awards 2023, held at the Majestic Hotel in Kuala Lumpur. The film follows the stories of three homegrown sellers who have shattered barriers and achieved success on e-commerce.

 

"This film is a love letter to Malaysian entrepreneurs," said Shopee Head of Marketing, Kenneth Soh. "We want to remind Malaysians buying local that behind the online storefronts, there are many people and communities who our sellers support; this documentary is a testament to their intelligence, resilience, and values.”

 

"Shopee Rai Lokal'' is an inspiring and thought-provoking look at the challenges and triumphs of sellers in their journey to finding their niche online. The film features interviews with Edward Wong of HomeDecoStore, Felicia Tan of Mamami Shoppe, and Mohd Zaid of Lampu Cherita. They share their personal stories of overcoming obstacles, starting small, and achieving sustained growth in their respective fields.

 

The documentary, Shopee’s first in Malaysia, was produced in collaboration with Khairil M. Bahar, an award-winning indie filmmaker who is known for Ciplak (2006), Relationship Status (2012), Cuak (2014) and Kickflip (2020). His work has been featured at numerous film festivals, television, and streaming networks.

 

“By sharing this documentary, we hope to inspire others to reach for their dreams online. We are also making it easy for Malaysians to shop local by spotlighting super star sellers and capturing their stories,” said Soh.

 

Shopee Super Awards 2023 is a major e-commerce industry awards held annually in Kuala Lumpur proving the win-win relationship between online communities driving economic inclusion on e-commerce and Shopee’s role in enabling that. The event, attended by Ainul Aishah, Ceddy Ang, Dato' Jovian, Dato' Siti Nurhaliza, Dolla, Neelofa, Nuex Rosli, Zoey Rahman, and more, celebrated the achievements of 100 beloved brands, homegrown sellers, and outstanding talents that achieved exceptional growth in online sales.

 

Award winners excelled on e-commerce by consistently taking part in Shopee’s upskilling programmes: attending free courses on Shopee University, networking at Shopee Seller Summit, leveraging Shopee Marketing Solutions, participating in free educational KOL masterclasses, exchanging ideas at Shopee House, and growing their personal brand via Shopee Live.


Edward Wong of HomeDecoStore

 

Edward Wong, the founder of HomeDecoStore, discovered his entrepreneurial calling on Shopee after being forced to give up his job as a flight instructor due to the pandemic. Teaching himself how to operate all aspects of his startup, he explored various ventures online before stumbling upon a unique opportunity when he collaborated with his E-commerce Assistant, Asmanissa Kamaruzaman: the mini sejadah (prayer mat). Edward's customer engagement on Shopee Live transcends cultural barriers, allowing him to integrate customer preferences into his sejadah designs seamlessly while respecting religious sensitivities. HDS Sejadah Muka has become HomeDecoStore's best-selling item, bulk purchases of up to 10,000 pieces in two to three weeks, for special occasions like kenduri (banquet/feast). To Edward, these prayer mats symbolise appreciation for Malaysia’s cultural diversity and traditions.

 

“I want to highlight the fact that young fresh grads go above and beyond to stake our long-term careers on the power of online marketing. Yet we are very much an unappreciated category of sellers compared to more well-known multinationals. I hope we spark a wider conversation on what it’s like to have local entrepreneurs represented on camera. Everyone's journey matters as much as the end goal; we need to enjoy the journey and adapt if anything comes up along the way. The support and recognition we receive on Shopee is truly valuable, as our average bulk orders range from 200 to 300 pieces, and we sell approximately 1,000 pieces in a week. This success is a testament to the hard work and dedication of our team,” said Edward Wong, founder of HomeDecoStore.

 


Felicia Tan of Mamami Shoppe

 

In 2008, Mamami Shoppe was formally established as a tribute to Felicia Tan's mother, affectionately known as "Mama," who instilled a deep appreciation for healthy living within the family. Inspired by Mama's teachings, Felicia embarked on a mission to share this wholesome lifestyle with the wider community. Mamami Shoppe's foray into e-commerce in 2017 marked a significant milestone in its journey. By establishing a presence on Shopee, the company gained access to a wider audience, enabling it to connect with health-conscious consumers across Malaysia. The company's growth trajectory was further propelled by the positive word-of-mouth recommendations of its loyal customer base. Today, Mamami Shoppe employs over 50% women and has positively impacted the livelihoods of approximately 30 locals, 20 local vendors, and their dependents. 

 

“In today’s society, it’s so rare to just have three neighbourhood sellers talk, isn't it? I feel so fortunate to have this emotionally intelligent team from Shopee come in and genuinely uncover our journey in transitioning from traditional to digital… We didn’t stage anything. We just walked the aisles and they found our gems.” said Felicia Tan, founder-owner of Mamami Shoppe.

 

“I am grateful to be supported by a loving family, who has allowed me to grow this business that started off from a home-office as I grappled with the delicate dance of balancing business demands and family ties. Today, we have grown to have over six warehouses, and it is our hope that we can continue to expand our nourishing touch to new horizons in Latin America and the Middle East in the future,” added Felicia.


Mohd Zaid (right) of Lampu Cherita

 

After nine years of searching for his true calling, Mohd Zaid of Lampu Cherita bravely picked himself up after several failed attempts at starting a business online when he discovered his passion for candle making. Guided by his observation that Malaysians spent hundreds of ringgit on scents, and that there was no real affordable option in the market for people like him, he founded Lampu Cherita. With the support of his family and two part-time staff, he meticulously hand-poured and custom-created 50 to 100 candles daily from his home-based operations in Kajang. Despite losing valuable inventory to floods and financial constraints that forced him to operate from home, Mohd Zaid remained undeterred, interacting with his customers on Shopee, gathering feedback, and taking personalised orders on Shopee Live. In addition to running his business, he actively engages and supports other sellers as a Shopee Bintang member.

 

“It’s the power of storytelling. I’ve spent the last few years figuring out how many different businesses failed while I was at Astro before I finally found my niche online with candles. I’ve had rainstorms flood my inventory and put out the lights on my savings. I know what it means to use livestream and storytelling online to get through some tough times. It is my dream that every home in Malaysia will be filled with the scent of Lampu Cherita candles,” said Mohd Zaid, founder of Lampu Cherita.

 

Shopee Rai Lokal is part of a series of authentic stories told across channels to spotlight local sellers and raise awareness for buying local. It is part of Shopee’s commitment to drive greater inclusion in the marketplace and use technology to help build communities.

 

-END-

About Shopee

 

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.


Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.


Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.



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