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Bloggers strike a pose at the Guardian PCA Night 2016 |
How's everyone today? Last week, I attended the
Guardian People's Choice Awards. The wait is finally over as the moment
is here to announce the winners of the coveted Guardian People’s Choice
Award (PCA) 2016! In conjunction with
Guardian’s 49th Anniversary
celebration, Guardian PCA 2016 brings the crème de la crème of brands
under one roof as it awards them for their amazing products ranging from
personal care and cosmetics to health care and confectionery.
The
aim of the People’s Choice Awards was to award those who went above and
beyond for product innovation and quality, while providing a platform
for the consumers to voice out their favourites amongst the many brands
in the market. Aside from rewarding recognition to the best brands and
products in Malaysia, the competition also helps improve integrity for
their brands as brand owners are constantly keeping up with evolving
needs of customers.
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| Ms Anna Hull, Merchandising Director, Guardian Health And Beauty Sdn
Bhd awarding the Best Supplier Personal Care award to Mr Ralph Julius
G. Villanueva, Key Account Manager Consumer Healthcare for
GlaxxoSmithKline |
“Since its first edition in 2001, The People’s Choice Awards has
maintained its objective of acknowledging brands that are constantly
developing amazing products that caters to our everyday needs. What
started out as a platform for unbiased brand valuation by customers has
now grown to become a trusted guide to quality brands.The success of
these brands has helped foster our reputation as one of the main retail
pharmacies in Malaysia.” said Ms. Anna Hull, Merchandise Director for
Guardian Health & Beauty.
The night was definitely a
merry affair as major companies and friends of Guardian had the time of
their lives. Guests were treated with a scrumptious feast, special
performances and even chances to bring more prizes home with a lucky
draw! Initiating the glamorous night was the opening performance by the
talented electric violinist Dennis Lau, who awed the audience with his
musical skill and grace. Heavyweights of the health, beauty, and
pharmaceutical industry received appreciation for their most popular
products, where category winners took home the sought after Guardian PCA
trophy.
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| Initiating the glamorous night was the opening performance by the
talented electric violinist Dennis Lau |
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| Photo box provided some fun for the guest, can you spot me? |
Aside from awarding the People’s Choice Awards to the respective
winners, leading brands were saluted for their outstanding success with
the Guardian’s Special Recognition award. GlaxoSmithKline Consumer
Healthcare Sdn. Bhd. proved to be the contender of the year, and
was given the nod for Best Supplier for Personal Care as well as the
grand title of Best Overall Supplier. Taking home the Best Supplier for
Health title is Abbott Laboratories (M) Sdn Bhd, known for providing the
best range of nutritional supplements in the market. The Best Supplier
for Beauty award went to the brand that proved to be the undefeated
household name, Ginvera Marketing Ent.Sdn.Bhd. Remaining fresh in
people’s minds and hearts, the Best Innovation title went to Reckitt
Benckiser (Malaysia) Sdn. Bhd. for Dettol.
Running its
16thedition this year, Guardian solidifies its status as the leading
pharmacy, health and beauty retail chain in Malaysia by introducing a
new online-based voting system for the People’s Choice Awards. The
system allowed convenient and easy access for the people to cast their
votes on 57 participating categories, where participants with the
highest accurate matches won awesome weekly prizes! The competition
lasted from
28 April to 25 May 2016 and featured close to 250 products
from numerous household names like Maybelline, Johnson & Johnson,
Nivea, and many more.
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| The stage set up for the fabulous night |
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| The happy faces of the L'oreal team |
Not forgetting the consumers in their anniversary celebration,
Guardian organized the
Win a House contest where the lucky Grand Prize
winner will receive a double-story link house at Eurema, D’Mayang Sari
by Seri Pajam worth RM489,000 plus RM9,000 worth of Guardian products to
accompany the new household! The competition, running from 28th July to
28 September, also launched a nationwide Win a House road show.
Thank you Guardian Malaysia for inviting me to this awesome event.
For more information on Guardian People’s Choice Award, please visit
www.guardian.com.my.
