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Bloggers strike a pose at the Guardian PCA Night 2016 |
How's everyone today? Last week, I attended the Guardian People's Choice Awards. The wait is finally over as the moment is here to announce the winners of the coveted Guardian People’s Choice Award (PCA) 2016! In conjunction with Guardian’s 49th Anniversary celebration, Guardian PCA 2016 brings the crème de la crème of brands under one roof as it awards them for their amazing products ranging from personal care and cosmetics to health care and confectionery.
The aim of the People’s Choice Awards was to award those who went above and beyond for product innovation and quality, while providing a platform for the consumers to voice out their favourites amongst the many brands in the market. Aside from rewarding recognition to the best brands and products in Malaysia, the competition also helps improve integrity for their brands as brand owners are constantly keeping up with evolving needs of customers.
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| Ms Anna Hull, Merchandising Director, Guardian Health And Beauty Sdn Bhd awarding the Best Supplier Personal Care award to Mr Ralph Julius G. Villanueva, Key Account Manager Consumer Healthcare for GlaxxoSmithKline |
“Since its first edition in 2001, The People’s Choice Awards has maintained its objective of acknowledging brands that are constantly developing amazing products that caters to our everyday needs. What started out as a platform for unbiased brand valuation by customers has now grown to become a trusted guide to quality brands.The success of these brands has helped foster our reputation as one of the main retail pharmacies in Malaysia.” said Ms. Anna Hull, Merchandise Director for Guardian Health & Beauty.
The night was definitely a merry affair as major companies and friends of Guardian had the time of their lives. Guests were treated with a scrumptious feast, special performances and even chances to bring more prizes home with a lucky draw! Initiating the glamorous night was the opening performance by the talented electric violinist Dennis Lau, who awed the audience with his musical skill and grace. Heavyweights of the health, beauty, and pharmaceutical industry received appreciation for their most popular products, where category winners took home the sought after Guardian PCA trophy.
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| Initiating the glamorous night was the opening performance by the talented electric violinist Dennis Lau |
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| Photo box provided some fun for the guest, can you spot me? |
Aside from awarding the People’s Choice Awards to the respective winners, leading brands were saluted for their outstanding success with the Guardian’s Special Recognition award. GlaxoSmithKline Consumer Healthcare Sdn. Bhd. proved to be the contender of the year, and was given the nod for Best Supplier for Personal Care as well as the grand title of Best Overall Supplier. Taking home the Best Supplier for Health title is Abbott Laboratories (M) Sdn Bhd, known for providing the best range of nutritional supplements in the market. The Best Supplier for Beauty award went to the brand that proved to be the undefeated household name, Ginvera Marketing Ent.Sdn.Bhd. Remaining fresh in people’s minds and hearts, the Best Innovation title went to Reckitt Benckiser (Malaysia) Sdn. Bhd. for Dettol.
Running its 16thedition this year, Guardian solidifies its status as the leading pharmacy, health and beauty retail chain in Malaysia by introducing a new online-based voting system for the People’s Choice Awards. The system allowed convenient and easy access for the people to cast their votes on 57 participating categories, where participants with the highest accurate matches won awesome weekly prizes! The competition lasted from 28 April to 25 May 2016 and featured close to 250 products from numerous household names like Maybelline, Johnson & Johnson, Nivea, and many more.
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| The stage set up for the fabulous night |
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| The happy faces of the L'oreal team |
Thank you Guardian Malaysia for inviting me to this awesome event.
For more information on Guardian People’s Choice Award, please visit www.guardian.com.my.
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