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| (From left to right) Cassius Lawrence and Linda Hatta, Celebrity Hairstylists, Low Huey Voon, model, Michelle Yeap, Product Manager, Group Health & Beauty, Tiffany Choo Yann Shan, Head of Personal Care, Alfonso Roderos, Corporate Brand Director, Dairy Farm Group at the Botaneco Garden Trio Oil Anti-Dandruff launch. |
Busy parenting, didn't stop me from taking care of myself. Yeah having dandruff can be disturbing. Do you have dandruff? Several studies have shown a prevalence of
dandruff of up to 50% in the general population1. While dandruff is not
contagious or physically harmful, it can cause sufferers to present as
messy or unhygienic; and cause embarrassment and a loss of
self-confidence2.
Dandruff can have several causes, with
dry skin being the most common cause of flaking dandruff3. Other causes
include, irregular or incorrect scalp and hair care, over-shampooing and
sensitivity to hair care products.
There are many
anti-dandruff treatments. While the majority of anti-dandruff treatment
are effective in reducing the formation of dandruff flakes, there is a
concern that hair and scalp can be stripped off protective oils making
the scalp more prone to flaking due to dryness, and making hair dry and
difficult to manage4.
Guardian has introduced an
anti-dandruff shampoo and conditioner to its popular nature-inspired
Botaneco Garden Organic Trio Oil range. The Botaneco Garden brand is
conceptualized, developed, produced, and is available exclusively at
Guardian. The anti-dandruff variant is an option for eco-conscious
consumers who prefer a gentle yet effective daily shampoo and
conditioner to address dandruff.
Forecast for the global
health and beauty market is positive as reported by Euromonitor
International, a market research provider with the firm predicting a
year-on-year growth in constant terms 2017-2018 to come in at 2.6% for
the global industry5. Segments such as hair care and skin care are
expected to show growth of 1.4% and 3.3% respectively6.
Guardian
Own Brand Director of Health & Beauty, Mr Alfonso Roderos explained
that the company is experiencing similar growth in the hair care and
skin care segments through brands such as Botaneco Garden.
“The
needs, values and expectations of beauty consumers will continue to
evolve as consumers become more health conscious seeking out
formulations that are free-from specific harmful chemicals and
place a greater emphasis on environmentally friendly, cruelty-free
options that offer a do-good, feel-good experience, and focuses on the
need for a more authentic brand experience in real life, and via digital
platforms,” Mr Roderos said.
Guardian Malaysia now
operates a chain of over 400 stores, providing an unrivalled variety of
Pharmaceutical, Health and Beauty products to more than 2.5 million
Malaysian customers a month, across the country. It is among the leading
health, beauty and personal care chains in Malaysia.
 |
| Mr Roderos sharing his experience of Botaneco Garden Trio Oil Anti-Dandruff shampoo. |
Mr Alfonso Roderos, Guardian Own Brand Director of Health &
Beauty, shared that the Botaneco Garden brand is growing rapidly in
tandem with increased consumer interest in green products. The brand now
features a robust roster of 43 products since its introduction in 2013.
“Increasingly global trends are moving towards more
environmentally conscious, caring and gentle products7. These products
often see a greater use of green, organic based, sustainable
ingredients. It has been the global concern to reduce pollution and the
degradation of the environment8 as well as giving confidence in the
quality the process brings. With Botaneco Garden, Guardian is able to
give consumers what they desire at an affordable price and with the
assurance of a dermatologically tested and proven product range with
quality, eco-certified ingredients,” Mr Roderos said.
There
are four product categories under the Botaneco Garden brand namely Inca
Inchi which uses Inca Inchi9 and Aloe Vera as key ingredients, the
premium Organic Argan and Olive Oil range Botaneco Garden Baby which
uses eco-certified chamomile and colloidal oatmeal for a gentle and
effective baby range; and the Trio Oil range which uses a trifecta of
100% eco-certified oil - Babassu, Baobab and Chufa.
All
Botaneco Garden products feature a free-from formulation - free from
specific ingredients such as Parabens, silicone, soap, colorant, lanolin
& DEA10 for a unique and caring formulation that is kinder to skin
and hair, and to the environment.
Each product within
the Botaneco Garden Trio Oil range features five moisturisers – the
three main oils, and two others that are chosen for their specific
functions for hair and skin. The Botaneco Garden Organic Trio Oil Anti
–Dandruff shampoo and conditioner are enriched with Jojoba and Coconut
oil. The moisturising benefits of this range make it gentle and
effective in reducing flaky dandruff which ordinarily results from
excessive drying of skin and over-activity of the oil gland11.
Research
studies highlight the benefits of jojoba oil as a moisturizing
ingredient. Traditionally jojoba oil have been used in Latin American
hair and beauty remedies as a skin and hair conditioner12. It is noted
for its fast absorption13.
Coconut oil has well-studied
hair moisture-retaining capabilities14. It has been traditionally used
for skin and hair conditioning, and for reducing the signs of dandruff
by alleviating dry scalp conditions.
The high level of
usage results in shampoos being the largest personal care category,
representing 37% of the total global hair care market15. With
Malaysia’s hot and humid weather, the usage of shampoo may be higher
than the global average as most Malaysians tend to wash their hair
daily.
“With the Botaneco Garden, we have created a
balance between nature and science that provides a gentle and caring
hair care routine, even for dandruff prone scalp and hair. The five
times moisturisers in Botaneco Garden products address dry scalp, the
most frequent cause of dandruff. The use of essential oils such as
peppermint, menthol and tea-tree that have been traditionally used for
reducing flakes compliment the moisturising benefits in the Botaneco
Garden Organic Trio Oil Anti-dandruff range,” Ms Michelle Yeap, Product
Manager, Group Health & Beauty.
Tea Tree Oil’s
properties have been studied and tested in laboratory tests16 for its
efficacy in reducing the formation of dandruff, and in improving scalp
and hair condition. Peppermint contain menthol, selenium and zinc which
are proven antiflake ingredients17.
“For those with
dandruff, take note that it cannot be cured but it can be reduced. Daily
usage of a gentle, nature-inspired anti-dandruff hair care range such
as Botaneco Garden Organic Trio Oil anti-dandruff shampoo and
conditioner can help to reduce the formation of flakes, while leaving
hair smoother and more manageable. When hair and scalp are in better
condition users can switch over to a gentle daily usage shampoo and
conditioner, with the anti-dandruff range ready if the condition
reoccurs,” Ms Yeap said.
The Botaneco Garden Organic
Trio Oil Anti-dandruff Shampoo and Conditioner are priced at RM19.90
each, and are available at all Guardian stores nationwide, and through
the Guardian e-store ww.guardian.com.my.
