Speaking at the new product range launch in collaboration with one of Malaysia’s leading retailers --Watsons, Mr.Prashant Mahalingam, Country Director, Consumer at Johnson & Johnson Malaysia, said the New JOHNSON’S®is more than a reformulation exercise, it represents a reinvention of the total JOHNSON’S® baby care range from the user or parent’s perspective. It is also created with the brand’s 125 years’ experience and in-depth knowledge in baby skin and manufacturing science.
2“To create the New JOHNSON’S® range of products, we put parents at the center --listening to more than 26,000 parents from around the world --and paired their feedback with the latest science to shape and refine our products inside and out. The result is JOHNSON’S® gentlest range of baby care products ever, raising the bar of our Best for Baby™standard from the formulation to packaging design,” he said. Marking its biggest re-launch to-date, the New JOHNSON’S® sets the new standard for gentle through the selection of purposeful ingredients and complete ingredient transparency.
Boasting a new packaging design and easy-to-understand labels for parents to recognize products for children of different ages and stages of development, the products are created using ingredients that area ssessed and have undergone a rigorous safety-assurance process, promising parents a greater peace of mind.
"Safety is and will always be our number 1 priority,with every JOHNSON'S® product designed to meet or exceed the top internationally recognized regulatory standards,” added Prashant.
•Purposeful ingredient choice: JOHNSON’S® carefully considered every single ingredient in the range, rejecting over 400 ingredients during the reformulation. Ingredients portfolio have been reduced by over 50%, with naturally-derived oils like coconut and cottonseed replacing ingredients like mineral oil.The new range has 0% parabens, phthalates,sulfates and dyes2–less than 2% of cosmetic ingredients globally meets these standards of gentleness.
•Fragrances designed with mom and baby in mind:Smell, memory and emotion are intimately connected, with decades of research showing that multi-sensory experiences are a key part of happy, healthy baby development. JOHNSON’S® has not only retained the iconic scents for which their classic products are known and loved for, but also designed to maximize bonding moments between parent and baby.All the fragrances are now formulated to be free of allergens, and continue to follow the International Fragrance Association (IFRA) and the Research Institute for Fragrance Materials (RIFM )global standards.
•Parent-friendly packaging:The new JOHNSON’S® bottles are now equipped with pumps designed for easier and one-handed use for parents,so mom and dad’s attention can remain focused on the baby.
•Products specially designed for every age and stage in a baby’s life: JOHNSON’S® products don’t just simply cleanse and moisturize—each are specially formulated to address special skin needs of babies and to turn moments of care into opportunities to strengthen babies’ connection to their parents and to nurture their 3healthy development.
The new range features four ‘Ages & Stages’ to help parents easily navigate between the products within the ranges.
The New JOHNSON’S® baby care range is suitable for minutes old newborn babies to 6-year old kids.Reasons babies require gentle products
According to Robert Kwon, Associate Director, Scientific Engagement of Johnson & Johnson Asia Pacific, who spoke at the New JOHNSON’S®launch,baby skin is different from adult’s and requires gentle cleansing and care. “Newborn skin can lose moisture 2 times or more faster than adult skin. It has less natural moisturizing factor and is often dry even when it may not seem so. As dry skin can lead to itchiness and easier penetration of bacteria and allergens, newborns need the gentle cleansing and moisturizing to help protect the skin barrier,” he said.
“At JOHNSON’S®, we’ve always been committed to delivering only the best for babies.
We have never been more passionate in advocating for parents to CHOOSE gentle, that is to select the gentlest baby care products for their little ones,” shared Mr. Prashant Mahalingam.
The New JOHNSON’S®range of baby care products will be available at major retail outlets nationwide including Watsons starting June 2019.
For more information about the New JOHNSON’S®, visit www.johnsonsbaby.com.my or follow them on JOHNSON’S®Malaysia Facebook page at www.facebook.com/JohnsonsbabyMY.
1Based on Kantar Worldpanel Report on the Baby Toiletries Category in Peninsular Malaysia for the 52 weeks up to 22ndApril 2018, provided as a part of the Kantar Baby Panel Service.
2Parabens, phthalates and sulfates are not added to all the New JOHNSON’S®range of products. Dyes are not used in all products except for JOHNSON’S®Active Kids™ Clean & Fresh Bath.
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