One of the most notable icons in the cosmetic industry Max Factor is now available in Malaysia.
Held at one of the finest heritage building - Lot 10, Jalan Tangsi, the brand celebrated its launch with
The Max Factor Beauty House pop up, and unveiled its official brand ambassador Lisa Surihani
where some 150 guests were invited for an uplifting and inspiring evening of #UnlockingRealWomen.
Held at one of the finest heritage building - Lot 10, Jalan Tangsi, the brand celebrated its launch with
The Max Factor Beauty House pop up, and unveiled its official brand ambassador Lisa Surihani
where some 150 guests were invited for an uplifting and inspiring evening of #UnlockingRealWomen.
“We are excited for the arrival of Max Factor in Malaysia after its incredible success in the rest of Asia.
As a pioneer in the beauty industry, the brand has always played an important role in uplifting women to
embrace their identity through self-expression. We hope the brand will resonate with women
everywhere as we believe that every woman should be given the chance to feel empowered”,
said Pink Fong, Marketing Director at Coty Malaysia.
As a pioneer in the beauty industry, the brand has always played an important role in uplifting women to
embrace their identity through self-expression. We hope the brand will resonate with women
everywhere as we believe that every woman should be given the chance to feel empowered”,
said Pink Fong, Marketing Director at Coty Malaysia.
In conjunction with the launch, the brand also revealed the #UnlockingRealWomen campaign —
a collaboration with an incredible group of influential women such as Kavitha Sidhu, Ling Oo,
Raja Nadia Sabrina and Max Factor Malaysia’s newly appointed ambassador, Lisa Surihani.
a collaboration with an incredible group of influential women such as Kavitha Sidhu, Ling Oo,
Raja Nadia Sabrina and Max Factor Malaysia’s newly appointed ambassador, Lisa Surihani.
“Lisa’s personality showcases a connection to the brand that will bring a new spark of inspiration and
help translate our newly repositioned brand vision. Her life story also relates closely to the
#UnlockingRealWomen campaign, which makes this partnership all the more meaningful.
We are thrilled to have her on board”, said Pink Fong.
help translate our newly repositioned brand vision. Her life story also relates closely to the
#UnlockingRealWomen campaign, which makes this partnership all the more meaningful.
We are thrilled to have her on board”, said Pink Fong.
Women are incredibly powerful in their own right but are often held to higher standards;
expected to juggle multiple roles, excel at them all and be perfect throughout — all the while
putting everything else before them. #UnlockingRealWomen seeks to explore the multiple roles that
women have in family, society and industry and celebrates their strengths, unique abilities and
unlimited potential. Ultimately, the campaign is all about celebrating women and their powerful life
experiences, and a reminder that beauty goes beyond gender roles.
expected to juggle multiple roles, excel at them all and be perfect throughout — all the while
putting everything else before them. #UnlockingRealWomen seeks to explore the multiple roles that
women have in family, society and industry and celebrates their strengths, unique abilities and
unlimited potential. Ultimately, the campaign is all about celebrating women and their powerful life
experiences, and a reminder that beauty goes beyond gender roles.
Lisa, Kavitha, Raja Nadia and Ling are the epitome of women who, despite their success,
have been defined by societal roles and expectation as a public figure, mother and wife.
They each have had their own aspirations growing up but due to their responsibilities and family
commitments, have had to put their ambitions aside.
have been defined by societal roles and expectation as a public figure, mother and wife.
They each have had their own aspirations growing up but due to their responsibilities and family
commitments, have had to put their ambitions aside.
Lisa has had a successful career in the entertainment industry since young but has always wanted to
be a dancer; Raja Nadia is a successful blogger and founder of her own fashion label but behind her
busy lifestyle, she aspires to live a better, healthier life; Kavita’s career took off with her first Milo
commercial at 15 years old before going to Paris to pursue a modelling career but dreams of becoming
a singer; while jewelry designer and gemologist Ling worked hard every single day of her life to start
her own jewelry line but longs to start a family and become the ultimate homemaker.
Watch the 4 women who live their lives in the public eye unlock their dreams and aspirations to
those closest to them here.
be a dancer; Raja Nadia is a successful blogger and founder of her own fashion label but behind her
busy lifestyle, she aspires to live a better, healthier life; Kavita’s career took off with her first Milo
commercial at 15 years old before going to Paris to pursue a modelling career but dreams of becoming
a singer; while jewelry designer and gemologist Ling worked hard every single day of her life to start
her own jewelry line but longs to start a family and become the ultimate homemaker.
Watch the 4 women who live their lives in the public eye unlock their dreams and aspirations to
those closest to them here.
Max Factor sold exclusively at Watsons Malaysia
Max Factor is also partnering exclusively with Watsons in bringing the brand’s legacy and
makeup artistry to Malaysia and is available in selected Watsons outlet and online stores nationwide.
at Watsons Malaysia. makeup artistry to Malaysia and is available in selected Watsons outlet and online stores nationwide.
The Max Factor Beauty House
In celebration of the #UnlockingRealWomen campaign, the brand pays tribute to women everywhere
with The Max Factor Beauty House — an homage to their unique strengths, identities and aspirations
through 7 different rooms — Her Patio; Her Living Room; Her Dining Room; Her Bathroom:
The Virtuous Room; Her Bedroom; Her Powder Room and Her Gallery Room — each adorned with
symbols of inspiration and empowerment.
with The Max Factor Beauty House — an homage to their unique strengths, identities and aspirations
through 7 different rooms — Her Patio; Her Living Room; Her Dining Room; Her Bathroom:
The Virtuous Room; Her Bedroom; Her Powder Room and Her Gallery Room — each adorned with
symbols of inspiration and empowerment.
While women want to be acknowledged beyond their gender roles, they still value what is important to
them such as family, friends, career and personal growth. Representing the everyday woman and
their powerful journeys, The Max Factor Beauty House encompasses these elements in their lives
and celebrates their deepest hopes and dreams. The pop-up will be open to public for one day on
11th of October at Lot 10, Jalan Tangsi, 50480 Kuala Lumpur (Kuala Lumpur Tourism Bureau).
them such as family, friends, career and personal growth. Representing the everyday woman and
their powerful journeys, The Max Factor Beauty House encompasses these elements in their lives
and celebrates their deepest hopes and dreams. The pop-up will be open to public for one day on
11th of October at Lot 10, Jalan Tangsi, 50480 Kuala Lumpur (Kuala Lumpur Tourism Bureau).
About Max Factor
One of the world's pioneering cosmetics companies, Max Factor was founded at the beginning of the 20th century
by the eponymous Polish-born cosmetician Maksymilian Faktorowicz. Today, Max Factor celebrates women
with the You x Max Factor platform, committed to shining a spotlight on an incredible group of women
whose confidence comes from their inspirational life experiences, Max Factor creates products and
makeup artistry content that amplifies their beauty and fits into the context of their lives.
https://www.maxfactor.com/int/
One of the world's pioneering cosmetics companies, Max Factor was founded at the beginning of the 20th century
by the eponymous Polish-born cosmetician Maksymilian Faktorowicz. Today, Max Factor celebrates women
with the You x Max Factor platform, committed to shining a spotlight on an incredible group of women
whose confidence comes from their inspirational life experiences, Max Factor creates products and
makeup artistry content that amplifies their beauty and fits into the context of their lives.
https://www.maxfactor.com/int/
About Coty Inc
Coty is one of the world’s largest beauty company with a purpose to celebrate and liberate the diversity of
consumers’ beauty. Its strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands.
Coty is the global leader in fragrance, a strong number two in professional salon hair color & styling, and
number three in color cosmetics. Coty operates with three divisions, one of which – Consumer Beauty, which is
focused on mass color cosmetics and body fragrance, such as Max Factor, Rimmel, Bourjois and Adidas.
Coty is one of the world’s largest beauty company with a purpose to celebrate and liberate the diversity of
consumers’ beauty. Its strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands.
Coty is the global leader in fragrance, a strong number two in professional salon hair color & styling, and
number three in color cosmetics. Coty operates with three divisions, one of which – Consumer Beauty, which is
focused on mass color cosmetics and body fragrance, such as Max Factor, Rimmel, Bourjois and Adidas.
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