Saturday, August 19, 2017

Launching Ceremony of MYDIN's 60th Anniversary

Few days ago I took time out to attend the launch of MYDIN 60th Anniversary. I got know more about MYDIN on that day. Who would have imagined? The implication of World War 2 sufferings, fire incident at the first wooden shop, the struggle to get the loan for the first hypermarket, these are all complied to nostalgic memories of MYDIN throughout 60years of its journey. Malaysians witnesses the watching the Launching Ceremony MYDIN's 60th Anniversary, #MYDIN60Tahun which will be held with full of joy, proud as bless. For the first time ever, MYDIN organizes 60th anniversary with full support from sponsor partners to celebrate the triumph of MYDIN in retail and wholesale world which has been established for more than half a century. This launching ceremony is also cherished by the presence of the highest management of sponsor partners, suppliers, media, bloggers and Board of Directors of MYDIN.

The choronological story of MYDIN's business journey after post-World War II started with a wooden shop opened in Kota Bharu, Kelantan in 1957. After two decades, MYDIN's second shop was opened in Kuala Terengganu in 1979, and in 1987, MYDIN's third shop was opened in Jalan Masjid India. 2006 marked a tremendous year for MYDIN as it continued to grow the empire after the opening of the first hypermarket at USJ, Subang Jaya, Selangor Standing strong, MYDIN now has 322 branches in 10 different business formats.


"All praise to Allah, it has been six decades MYDIN serves Malaysians and Malaysia. Celebrating the anniversary which is the same anniversary with our beloved country, Malaysia, surely it is not something which is planned, but it is just a coincidence which has to be proud of especially by us, and the rest of MYDIN community. No doubt, since 1957, there have always been challenges and obstacles coming up, tears and joys, failures and success all the way through these 60 years. Indeed, these elements are all that make us more matured and passionate to strive for the mission of being one of the biggest and influential retail and wholesale organization with the best values, complete choice of items and continuous success based on MYDIN's own business formula. Dirgahayu MYDIN 60 Tahun!" Datuk Wira (Dr.) Haji Ameer Ali bin Mydin Managing Director, Mydin Mohamed Holdings Sdn Bhd.

On the launching ceremony, all 81 sponsors will be announced formally and mementors for them will be given by Datuk Wira (Dr.) Haji Ameer Ali Mydin, Managing Director of MYDIN. Sponsor partners of launching ceremony of MYDIN 60 Tahun comprises of Diamond sponsor partners, Platinum sponsor partners, Gold sponsor partners, Silver sponsor partners, Bronze sponsor partners, and supporting sponsor partners. The launching ceremony will also be enliven by two award-winning artists, Anuar Zain and Jaclyn Victor. On top of that, exclusive on the launching ceremony, MYDIN amd Iee Watch have collaborated to endorse a special edition watch as a token of appreciation for all sponsor partners in this meaningful launching ceremony.

There are various entertainment activities, great promotions, and exciting campaigns which will be executed in conjunction with MYDIN 60th anniversary for five months, such as a contest which selected 60 winners will be sent to perform Umrah, Sponsors Product Redemption Program (Nestle, P&G, BABAS and SAFI), RM6 promotion for renewal/registration of Kad Meriah membership, Radio Domination with Suria FM for one full day, Social media contest, Concert Suria JAM, Concert Hot FM, new product launching of sponsors partners and many more. Additionally, jaw-dropping as low as RM0.06 waits customers on the launching day, 17th August 2017.

In collaboration with The Star, the joy of MYDIN 60th anniversary is also prolonged to the selected 60 schools from all over Malaysia in conjunction with #RAISETHEFLAGMY campaign. On 18 August, 2017, 10,000 additional copies of The Star will be distributed to all students to instill the spirit of nationalism and awareness of the #RAISETHEFLAGMY campaign and National Day 2017. Datuk Wira (DR.) Haji Ameer Ali Mydin, Managing Director of MYDIN and Datuk Seri Wong Chun Wai, Managing Director of The Star Media Group themselves will be on the ground on 18th August 2017 to give away origami Jalur Gemilang to all students.

Besides that, the launching of the ceremony will be listed in the Malaysia Book of Records for 'The Largest Jalur Gemilang Origami Circulation Nationwide (total : 465,000 Jalur Gemilang Origami) through The Star and Sinar Harian newspaper. All of these plans can be success implemented with synergies from all sponsors within five consecutive months. Not only that, as an appreciation of 60th anniversary of MYDIN, MYDIN will be having 'Majils Korban & Kenduri Kesyukuran' on 3rd September 2017 (12 Zulhijjah 1438H) in Kelantan.

Now don't just read here, don't forget to check on the MYDIN social media for the updates, activities and promotions of MYDIN. 

Check out the updates and activities on the MYDIN social media and website:
www.mydin.com.my
www.facebook.com/mydinamalaysia
www.twitter.com/mydinmalaysia
www.instagram.com/mydinmalaysia















Friday, August 11, 2017

Giant LOL (Lock-On-Low) campaign until Dec 31, 2017

Busy parenting, I also took time off to attend the event held at Giant, Shah Alam. Just to share with you that the leading family hypermarket chain Giant has launched their LOL (Lock-On-Low) campaign to help Malaysian households better manage their budgets. Check out the video above which I have snap some photos at the event.You can also view the photos from my Facebook page album, click on the link to view it.

The initiative, by a retailer already synonymous with low prices, fresh products and great value, features 500 best- selling, everyday items offered at low "locked-in" or unchanged prices that are equal to or lower than those offered. The Giant LOL campaign will run until December 31, 2017 at 123 Giant stores in Peninsular Malaysia, Sabah and Sarawak.

The Giant LOL campaign takes its cue to inspiration from the popular youthful expression "Laugh-Out-Loud or LOL" that is widely used among the younger generation in their texts and conversations to express amusement. Easily remembered, the Giant LOL campaign is also associated with Giant's low price offerings. 

Check out the retail chain with their newly-refurbished Baby World section at Giant. Available at all Giant stores nationwide and part of the LOL campaign, the new Baby World section offers busy parents a convenient "one-stop shop" to purchase all necessities for their children and drastically reduce their shopping time.

For more information can visit the website of Giant at www.giant.com.my.