Sunday, November 16, 2014

UNIQLO Launches New UNDERCOVER Collaborative Collection for Kids

November 13, 2014, Kuala Lumpur – UNIQLO today announces the launch of a kids’ line developed in collaboration with fashion brand UNDERCOVER.





From 2014 Fall Winter, UNIQLO is significantly expanding both the number of items and store availability for its kids and babies line. As part of this, UNIQLO has brought back the “UU” kids’ line, an extremely popular collaboration with UNDERCOVER, first launched in 2012. Designed as “Clothes that let kids be kids, clothes for children around the world to enjoy wearing,” it combines UNIQLO’s high-quality basics with UNDERCOVER’s street-inspired high-end fashion. The collection will be available at UNIQLO stores across Japan, and most of UNIQLO’s markets worldwide.

The first “UU” collaboration between UNIQLO and UNDERCOVER launched in Winter 2012, for babies, kids, women, and men, for a new style of family fashion. The babies and kids’ line was particularly popular, with many parents asking for more fun colors and prints, incorporating the type of special details not typically found in kids’ clothes. UNIQLO listened, and is bringing back the collection, with all-new designs.

The collection for kids comprises a total of 14 styles in 38 colors and patterns for both boys and girls, centered on fleece. Light, warm, comfortable, and quick-drying, fleece is ideal for active kids. The “UU” Kids collection will be available at UNIQLO’s One Utama and Midvalley Megamall stores. For more information about UNIQLO and its product offerings, please visit http://www.uniqlo.com/my

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