Enjoy Value in A Can for The Whole Family with Omega-3 Rich Ayam Brand™ Sardines & Mackerel

Shah Alam, June 2024 – Make the smarter nutrition choice for your family with Ayam Brand™’s Sardines and Mackerel that provide unbeatable convenience and value in a can, while being rich in Omega-3 to boost health.  

Adults and children should eat at least two servings of fish per week to get the Omega-3 to boost their health1 because our bodies cannot produce the amount of Omega-3 we need to thrive2. Fatty fish such as sardines, mackerel, saba and tuna are especially rich in Omega-3 making it the best natural option to get the Omega-3 our bodies need to work optimally.  

But why is Omega-3 so important for the health of your family? While all fish are a good source of protein, vitamins and minerals, fatty fish contain more omega-3 fatty acids and other nutrients that may improve heart health, promote brain health during pregnancy and early life, promote brain growth and development in children3 and much more. That’s a slew of benefits for simply adding fatty fish such as sardines, mackerel, saba and tuna to your diet twice a week.  

For informed consumers such as today’s smart mamas who look for value and products that deliver much more than the basics, get the Omega-3, protein and calcium that your family needs from Ayam Brand’s Sardines in Tomato Sauce or Ayam Brand’s Mackerel in Tomato Sauce that are made using sardines and mackerel caught in cold seas where these fish build up even higher stores of Omega-3 fatty acids.

Ayam Brand Sardines in Tomato Sauce are packed with protein, calcium with 7X more Omega-3 compared to home-cooked locally caught fresh sardines4! That’s convenience in a can, and a smarter option for healthier meals that supports your family’s dietary needs.  

Beyond providing a family of four half of the Omega-3 they need for the week as well as protein, calcium and other essential nutrients the convenience of a large 425g can of Ayam Brand Sardines in Tomato Sauce or Ayam Brand Mackerel in Tomato Sauce can is a gamechanger for busy time-pressed mom. Transform breakfast, lunch, dinner or snack time into a nutritious feast. Ready-to-eat directly from the can or jazz it up in bento boxes, fried rices, masak lemak dishes, fritters or sandwiches. Smart mamas know that they can reach for Ayam Brand for essential nutrients that provides excellent value and versatility in a can at breakfast, lunch, dinner or snack time.

Ayam Brand has curated a series of home-made recipes using Ayam Brand Sardines in Tomato Sauce and Ayam Brand Mackerel in Tomato Sauce in combination with other Ayam Brand products that anyone especially smart mamas can conveniently whip up with minimal effort for maximum impact in terms of taste and health benefits.  

Here’s how to give your family the Omega-3, protein and calcium they need at super speed and affordability, with Ayam Brand’s Value in A Can.  

Breakfast – Classic Ayam Brand Sardine Sandwiches

The classic Ayam Brand Sardine sandwiches are a mainstay of picnics, family gatherings, tea parties and for breakfast.

Drain one large can of Ayam Brand Sardines in Tomato Sauce, reserving some of the tomato sauce. Mash the sardines with some finely diced yellow onion, finely diced and deseeded large green chillies, a tablespoon of lemon or lime juice, and the reserved tomato sauce. Spread this chunky savoury paste thickly over buttered bread, and cover with another slice of buttered bread. If you are feeling fancy, and to increase fibre intake you can add a layer of thinly sliced cucumbers to the sandwich.

Yield: 8 generously filled sandwiches Prep time: 10 minutes Cook time: 0 minutes

Lunch or Dinner: Ayam Brand Mackerel in Hot & Spicy Creamy Coconut Sauce  

When you need a quick, healthy and delicious meal that the spouse and the kids will love but you have limited time, reach for this Masak Lemak Cili Padi Mackerel recipe.  

Get your rice going on the stove top or in a rice cooker. Gather one large can of Ayam Brand Mackerel in Tomato Sauce, one pack of Ayam Brand Masak Lemak Cili Padi paste, one pack of Ayam Brand Coconut Milk and one tomato that you will expertly quarter.  

Add the Ayam Brand Masak Lemak Cili Padi paste into a pan, stir until fragrant around 2 to 3 minutes. Add one to two cups of water according to your preference and stir to combine. Bring to the boil. Add the entire 200ml pack of Ayam Brand Coconut Milk, and bring to the boil while stirring. Next add the full can of Ayam Brand Mackerel in Tomato Sauce including the delicious tomato sauce. Bring to a gentle boil. Add the chopped tomato. Mix it in. Ready to serve with rice.

Serves: 4 to 6 pax Prep time: 5 minutes Cook time: 15 minutes  

Snack Time with Crispy Sardine Fritters  

These crispy sardine fritters are perfect for rainy weekends when everyone is home and feeling peckish. Empty a large can of Ayam Brand Sardines in Tomato Sauce into a large bowl and mash into a fine paste. Crack in three eggs and mix well. Stir in half a tablespoon of salt, freshly ground black pepper to taste into the eggy mixture. Next fold in half a cup of corn flour and half a cup of all-purpose flour and one cup of water. Mix well for a smooth batter.  

Heat oil in a shallow frying pan. Drop in dollops of the sardine batter into the hot oil. Fry until golden brown.  

Serves: 4 to 6 pax Prep time: 10 minutes Cook time : 15 minutes  

Try the full Ayam Brand range of canned fish to add value to every meal and get your two servings of fish per week with ease. Explore Ayam Brand Chilli Tuna, Ayam Brand Tuna in Olive Oil and Ayam Brand Tuna in Water for great sources of protein that fit effortlessly into your life and lifestyle.  

To add even more Value in A Can to your Ayam Brand meal join the Ayam Brand Beli & Menang contest happening from now until 30 June 2024 for the chance to win prizes such as 20g or 10g of GOLD, a brand new Philips Airfryer (5000 Series XL), or score RM100 Touch n’Go eWallet credit! Simply purchase any Ayam Brand, Duchef or Yumeat products worth RM20 in total (mix & match allowed), take a clear picture of your receipt and WhatsApp your receipt to +6018-3119980 and follow the instructions to send your full name & IC number to be in the running for great prizes. Visit www.ayambrand.com.my/jombelidanmenang2024 for more information.  

Ayam Brand™ products are widely available from your friendly local provision stores, Aeon, Aeon Big, Econsave, Giant, selected Hero, Jaya Grocer, Lotuss, Mydin, Village Grocer, OTK, Checkers, Matahari, NSK, Pasaraya Econjaya, Sabasun, Pantai Timor, Billion, Sunshine, Nirwana, Tunas Manja, Pasaraya Hwa Thai, Maslee, Target, CS Brothers, Family Store or visit the Ayam Brand™ Official stores on Shopee and Lazada.

About Ayam Brand™  

Ayam Brand™, a 132-year old Malayan heritage brand famed for its wide range of quality, preservative-free, no added MSG, healthy, convenient and Halal certified canned food. Ayam Brand™ products are manufactured in state-of-the-art facilities that meet the highest international standards with worldwide-recognized certifications (HACCP, ISO 9001). All Ayam Brand products are on the JAKIM (Jabatan Kemajuan Islam Malaysia) whitelist of Trusted Halal Food Brand. Ayam Brand™ has been ranked in the Top 10 as Malaysia’s most chosen FMCG brands, according to Kantar Worldpanel’s Asia Brand Footprint Study 2023.

For more information on Ayam Brand™, please visit www.ayambrand.com.my or join https://www.facebook.com/ayambrandmalaysia.