Celebrities Drive Authentic Connections On Shopee Live

Lan Solo and Zoey Rahman Share Their Livestream Experiences

KUALA LUMPUR, 29 March 2024 – Responding to the shifting e-commerce trend towards a more humanised online shopping experience* local celebrities Zoey Rahman and Lan Solo are actively stepping into the digital spotlight, curating and presenting products on Shopee’s own livestream channel, Shopee Mamak. Whether it's Zoey Rahman's insightful product reviews or Lan Solo's captivating demonstrations, these celebrities are going beyond traditional endorsements. This shift towards interactive and personalised content is a win-win for all users, creating a humanised online shopping experience.

Celebrities Advocates Authenticity to Build Brand Trust in E-commerce 

A human-centric online shopping experience prioritises genuine product sharing and builds connections through shared experience. Lan Solo, a member of the Shopee Celebrity Squad and a popular Malaysian singer known for his engaging Shopee Mamak content, emphasised this shift: "It isn’t just about showcasing or selling products. Live streaming is all about two-way conversations. We encourage questions, respond to comments in real-time, and create a sense of community.” Lan Solo’s Shopee Mamak streams consistently pull in an average viewership of over 50K Malaysians.

Fellow Shopee Celebrity Squad member and founder of Mikaseries, Zoey Rahman, echoed this sentiment. "People connect with authenticity. On Shopee Live, I can share genuine product recommendations, offering viewers valuable insights beyond just a celebrity endorsement." One of Zoey’s recent Shopee Mamak sessions drew a record number of over 60K viewers, showcasing the power of expert advice delivered in a relatable and engaging format.

Celebrities Champions Personalised E-commerce Content That Connects 

Many businesses see the potential of live streaming by connecting directly with customers through Shopee Live. But for some, the world of live commerce can feel like uncharted territory. New sellers are eager to jump on the bandwagon, but questions like "Where do I even begin?" or "What kind of content should I create?" cloud their minds.

Zoey gave his expert take on maximising e-commerce efforts through Shopee Live. "Live streaming might seem casual, but a well-defined content strategy is key." He stressed audience research, “It's important to know what your audience is interested in before you start your live stream. What kind of content that’s both interesting and informative to them?” Besides, Zoey emphasised the importance of authenticity, advocating for live sellers to provide genuine recommendations. His commitment to authenticity went beyond mere recommendations. He personally tested products before showcasing them on Shopee Live, for example health supplements like Redoxon Cal-D Effervescent Tablets and KITSUI Whitie Snow Probiotic. This firsthand experience allowed him to identify key benefits and present them from a user's perspective, not just a salesperson's. By prioritising transparency, Zoey built trust with his viewers, avoiding hard sells in favour of genuine recommendations.

Lan shared a similar view when asked about his content strategy to succeed in Shopee Live. “Storytelling is a great way to engage viewers and reduce drop offs. Think of it as hanging out with friends and talking about something you're passionate about – your products!” Instead of bombarding viewers with sales tactics like pushing them to purchase, Lan suggested weaving stories around the products. “Imagine sharing funny anecdotes about a particular item or offering your own experiences that resonate with your audience. This approach keeps them engaged and interested in learning more.” Lan Solo, a parent himself, put this advice into action, leveraging his experience to recommend the Anakku Disney Baby Bath. His relatable stories resonated with parent viewers who trusted his firsthand knowledge and advice. Both Zoey Rahman and Lan Solo's sharing align perfectly with the growing trend of live commerce.  

Shopee Live Empowers Sellers with Its Useful Live Streaming Features

Zoey highlighted the advantages of using Shopee Live as a platform for live streaming: "It's a built-in feature on Shopee, ready for you to engage your audience directly.” Emphasising the convenience, Zoey added, “It's so convenient that sellers can ditch the brick-and-mortar overhead. They can live stream directly from their phones – anytime, anywhere!" Shopee Live allows sellers to launch live streams easily just through a phone – a convenient and cost-effective way to connect with audiences.

"Shopee Live is like having your own mini broadcast, but without the production hassle," said Lan Solo, echoing the platform's user-friendliness. “Unlike traditional live streaming, Shopee Live empowers sellers to go live with ease. Shopee Live's easy-to-use features, such as live chat functionality, and exclusive deals, empower brands and sellers to connect with audiences in an interactive way, ultimately leading to increased brand awareness and brand loyalty.”

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Note to editor: 

*The “Championing Inclusive Commerce 2024” study was conducted by Shopee Marketplace, between 2 and 12 January 2024. Voluntary feedback was obtained from 3,000 Malaysian affiliates. The study revealed a significant shift in e-commerce trends where 75% of Shopee Affiliates expressed enthusiasm for creating content tailored to individual user preferences and 30% of the surveyed affiliates prioritise building user engagement. This highlighted a move towards a more human-centric online shopping experience through posts and live streams, and a commitment to supporting local sellers. 

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.