Shopee Live Enables Keropok Lekor Seller from Terengganu to Own a House

Keropok Mfaizz Popularizes Packing Secara Live Nationwide 

KUALA LUMPUR, 28 December 2023 – Muhammad Faizz bin Pausan Arif from Terengganu, 

owner-operator of Keropok Mfaizz, is one of Shopee Live’s top record-breaking rural 

sellers for selling over RM500,000 keropok lekor in just three months. Every morning at 8am 

on Shopee Live, he becomes a household name as Malaysian audiences watch him pack two 

thirds fish meat mixture for instant delivery on his ‘Packing Secara Live’ series. 

“I am very happy as Shopee Live has changed my life – previously, I was living 

with my mother and my sales were limited by slow traffic to my offline store. 

With Shopee Live, I’ve managed to build my own home, have my own assets, 

and I’m now able to take care of my family,” said Muhammad Faizz, who now owns 

his own factory and processes 1 ton of fish meat per day and considering additional 

production capacity to keep up with customer demands on livestream.

His biggest lesson: content is king. ‘Based on my experience, people get bored 

by the same types of content, so I always have to try new ways to engage with 

them. I used to show them how to make keropok live, and that was hot… 

before the views dropped off. Then I told them to buy five packets of lekor and 

get homemade chilli sauce free, but sales were still slow. 

When I show ‘this is my product’ things I lose viewers and sales. 

After I did Packing Secara Live, my sales broke all records on 11.11 because 

customers love to see their products being packed and ready to post. 

I am always searching for new content.’ 

 

Muhammad Faizz explains why he stands out from the crowd of livestream 

sellers by picking the 8am slot on Shopee Live: ‘People love to eat  

keropok lekor as fresh as possible, so I show the breakfast audience how 

I mix 20kg of boneless ikan selayang fish meat with 10kg tepung sagu and 

fry it with other tasty ingredients live until it is half-cooked, and then 

vacuum pack it in time for the courier to pick it up at noon. When my 

customers receive their packages in two days, they can fry it again to eat.”

Many of his competitors in Terengganu are offline keropok sellers who 

have to wait for the school holiday period to experience any uptick in sales. 

Muhammad Faizz on the other hand, has broken the norm and sold over 

18,000 orders to customers nationwide, mostly from Selangor and Johor 

since joining Shopee Live in March 2023. A true believer now in online 

platforms, Muhammad Faizz aspires to take things to the next level as the 

top keropok online entrepreneur in Malaysia. 

“Thanks to its significant traffic and conversion rates, I save a lot of 

marketing costs on Shopee Live. My plan is to add more live stream 

sessions, and more production capacity and machines so that I can do 

Live for longer, and hire a host who can act as my backup.”

His success is proving beneficial to his local community. He sources all fish 

from fishermen in Terengganu to make keropok lekor, keropok ikan putih 

and keropok segera. He now hires 25 employees in his neighborhood to 

help in production and packaging and is motivating his four siblings 

(who are all keropok sellers) to go online.

About Shopee

 

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an 

inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their 

online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. 

Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping 

homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. 

Sea’s mission is to better the lives of consumers and small businesses with technology through 

its three core businesses: Shopee, Garena and SeaMoney.