The world’s most famous cookie
presents an all - new twist on the iconic
“Twist, Lick, Dunk” eating
experience with its latest addition to the family
●
Crunchy Oreo cookie coated with creamy Cadbury Dairy Milk
Chocolate
●
Creates a new eating experience with its creamy crunch
texture
Oreo, the world’s leading biscuit brand under confectionary
powerhouse Mondelēz International, introduces its latest product variant to the
Malaysian market,the Oreo Chocolate Coated.
The new Oreo Chocolate Coated is a collaboration between
Mondelēz International’s two favourites brands, which are Oreo and Cadbury
Dairy Milk.
The iconic crunchy Oreo cookie is coated with the smooth and
creamy Cadbury Dairy Milk chocolate, creating a creamy and crunchy texture,
giving way to a more enhanced and indulgent eating experience.
Oreo Chocolate Coated also brings forth an all-new twist on
the iconic “Twist, Lick, Dunk” eating ritual.
With the Oreo cookie being coated in Cadbury Dairy Milk
chocolate, a new eating ritual “Lick It, Crunch It” is introduced for the Oreo
Chocolate Coated. Now, the iconic cookie not only provides its loyal fans a new
way to indulge in their favourite cook ie, but also challenges them to always
be ready to try something new.
Speaking at the launch of Oreo Chocolate Coated, Simon
Crowther, Senior Marketing Manager, Biscuits and Snacks (Malaysia, Singapore,
Thailand), said “We wanted to create a product that breaks free from the
conventional mold of our other product variations, while still ensuring that it
is something our consumers would turn to whenever they feel in need of a snack.
As a brand that prides itself on its playfulness, we believe that the introduction
of Oreo Chocolate Coated will inspire our consumers to stay playful in their
ways of coming up with more creative and fun ways of indulging in the Oreo
Chocolate Coated”.
This latest product variant first launched overseas in
regions such as South Africa,
United Kingdom, United States of America, Australia and
India and was very warmly received.
Made in Egypt, the Oreo Chocolate is now making its debut in
the South East Asian market,
with Malaysia being the first to host a media launch.
The new Oreo Chocolate Coated is now available in chocolate
aisles and checkout
counters, retailing nationwide at RM2.70.
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