Domino’s Unveils Blueberry Cheesecake Lava Cake

The new Blueberry Cheesecake Lava Cake filled with mouth-watering rich luscious cheese molten filling and tangy blueberry flavors is available from July 1, 2018 at all Domino's Pizza outlets.

Known the world over for its hot and tasty pizzas, Domino’s is taking a step further in expanding menu options for its customers. In addition to its already extensive menu range, Domino’s recently launched a brand-new dessert, a scrumptious one-of-its-kind, Blueberry Cheesecake Lava Cake.

(second from left)  Linda Hassan and Shamsul Amree presenting the Blueberry Cheesecake Lava Cake, the latest cheesy addition to Domino's signature Lava Cake range.

In light of festive Raya celebrations and in the spirit of enjoying good food together with friends and families, the dessert is a great addition to its popular dessert range. Baked to perfection, the Blueberry Cheesecake Lava Cake is served hot and fresh from the oven. Each dessert is intricately prepared at point of order for our customers to enjoy freshly oven baked Blueberry Cheesecake Lava Cake. Its complex yet delicate flavors offer pizza and dessert lovers a delightful dessert and a perfect way to end a meal on a sweet note with the mouth-watering rich luscious cheese molten filling and tangy blueberry flavors.


At the launch of Domino’s latest dessert, Shamsul Amree, Senior General Manager, Operations, Domino’s Pizza Malaysia and Singapore said, “Malaysians truly love their desserts. From our findings, more than 10% of the total sales are inclusive of desserts! With the launch of the new dessert, we expect the figure to grow even higher. The expansion on the dessert range also adds to our competitive advantage in the market as we penetrate into a bigger market share.”


“We are excited to present this latest addition to our permanent menu and are even thrilled to be the first Quick-Service Restaurant (QSR) to offer the Blueberry Cheesecake Lava Cake. Being a pizza company does not limit our creativity to only pizzas or main dishes and we hope our customers will enjoy it together-gether especially during the Raya period. Following the success of our desserts range, especially the all-time favorite Chocolate Lava Cake and Peanut Butter Chocolate Lava Cake, today, we are presenting our customers with yet another delicious dessert to choose from.”


Linda Hassan, General Manager, Marketing, Domino’s Pizza Malaysia and Singapore said, “Just like our pizzas, our desserts are created with much love, passion and care. Committed to provide quality food and services, only the best and premium ingredients are used for this dessert which includes the flavorful cream cheese from New Zealand and fresh blueberries from France. These high-quality ingredients bring out the flavors of the lava cake.”


“Another challenge to this product is to maintain the balance of the texture, hence the precise temperature control is vital in ensuring that the lava cake is baked just right to create the molten centre. Great care and attention to detail is key to achieve this unique component of the dessert. This results in a perfectly moist cheesecake with the lava centre making it a memorable dessert. This tasty dessert is perfect to complement your pizza meals with family and friends!

The Blueberry Cheesecake Lava Cake demonstrates our commitment in enhancing our customers’ experience. These experiences translate into memories and we do our very best to ensure that we create memorable and quality service as we serve our customers.”


Enjoy value for money offers with a wide range of selection from Domino’s Pizza.
From July 1, 2018 and for a limited time only, savour the latest Blueberry Cheesecake Lava Cake at an introductory price of only RM7.10 (zero rated GST price). In conjunction with the latest addition to the lava cake selection, the Chocolate Lava Cake and Peanut Butter Chocolate Lava Cake are also up for grabs at RM7.10 only.

For those embracing the festive period with family and friends, choose the Buddy Combo which offers a Regular Pizza, one Garlic Twisty Bread, one Blueberry Cheesecake Lava Cake, one Stuffed Cheddar Bites, and two cans of soft drinks only for RM42.90 (zero rated GST price). For a bigger group, opt for Super Combo which comes with two Regular Pizzas, one Garlic Twisty Bread, one Blueberry Cheesecake Lava Cake, one Chocolate or Peanut Butter Chocolate Lava Cake and a bottle soft drink for only RM59.50 (zero rated GST price).


Also present during the launch were dessert lovers from all around Klang Valley.
They were among the first to experience the decadent Blueberry Cheesecake Lava Cake prior to its official release on July 1, 2018. The Blueberry Cheesecake Lava Cake will be available at all Domino’s Pizza stores.


Visit Domino’s stores, order online at http://www.dominos.com.my/, or call 1300-888-333 to make an order. To learn more about Domino’s Pizza Malaysia’s Blueberry Cheesecake Lava Cake as well as other ongoing promotions, visit us at http://www.dominos.com.my/.

Do checkout the promotion for Blueberry Cheesecake Lava Cake at https://www.dominos.com.my/Promotions/ViewPromotion?promoId=142. Locate the nearest Domino’s Pizza store to you at https://www.dominos.com.my/storelocator.


About Domino’s Pizza

Delivering more than 1 million pizzas a day worldwide, Domino’s Pizza is the world’s leading and fastest growing pizza delivery company committed to upholding the industry in product quality and operational excellence. Globally, Domino’s Pizza Inc. operates a total network of more than 14,000 owned and franchised stores throughout the U.S. and in over 85 markets. Domino’s internationally ranks in the top five companies in online transactions.

Domino’s Pizza Malaysia is the largest Domino’s market in Southeast Asia and fifth largest in Asia Pacific. Established in 1997, Domino’s Malaysia is managed by master franchise holder, Dommal Food Services Sdn Bhd. To date, there are 217 Domino’s Pizza stores in the country.

At Domino’s Pizza, we take PRIDE in our commitment to enrich the lives of our customers, employees, partners, shareholders and communities. As one of the most lovable brands in Malaysia, we will go the extra mile for your smile as well as uphold our culture to ‘sell more pizza, have more fun’. Embracing our company’s philosophy of smart hustle, Domino’s is committed to provide customers with the ultimate pizza delivery experience, with its product satisfaction guarantee, 30-minutes delivery guarantee and 15-minutes take-away guarantee.

Forging ahead as an e-commerce entity, Domino’s Pizza has led many firsts in its digital platforms. Domino’s Pizza Malaysia has leveraged on the digital world to the best of its advantage and this began when it was certified as the first QSR company to provide an online ordering platform by the Malaysian Book of Records with the launch of its website in 2003.

Domino’s is the award winner of the 2009, 2010, 2011, 2012 and 2016 Gold Franny Award, a distinguished Achievement Award of the International Franchise Association at the Domino’s Pizza Worldwide Rally. In a show of confidence by Malaysian consumers, Domino’s Pizza won Bronze in the "Restaurant & Fast Food" category of the prestigious Putra Brand Awards 2014, silver in 2015, bronze in 2016 and Silver in 2017. Customers can call Domino’s at 1-300-888-333 or log on to its website at www.dominos.com.my to place their orders.
For latest updates, please visit Domino’s Pizza Malaysia’s Facebook at
https://www.facebook.com/DominosMY/ or Instagram at https://www.instagram.com/dominosmy/.